GenAI Digital Project Director

OLIVER+ is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high-quality solutions, talent and ambitious opportunities worldwide.  

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: AI Operations Director

Job Level: SNR (8+ years)

Department: Operations   

Industry: Beauty/Any

Location: Remote until further notice  

Time Zone Required: SAST

Type of Contract: FTE

Start Date: As soon as possible  

Language: Proficiency in English is required as we are a global business 

 

A Little Bit About the Role: 

Awareness of GenAI technology has exploded over the last 12 months - and with it a whole new world has opened up for creators in advertising.  Pencil are developing tools that empower creators to do magical work for brands, and we want to ensure we take a leadership position in the quality and impact of GenAI advertising. 

At OLIVER, our Client business continues to grow year on year and the diversity of the client engagements continue to rapidly expand and evolve. One of the areas of rapid growth is within the automation and AI space. We have a unique opportunity to drive efficiency, deliver assets at speed, at scale, at high quality and improve asset performance for all our Client brands. We have the opportunity to take Oliver’s automation and AI ecosystem and the teams behind it to the next level through innovation and thought leadership; taking it from good to great and ensuring that we stay out in front of the needs of our rapidly expanding and evolving Brand client base and their competitors.   

The GenAI Global Creative Automation Technical Director, is a ‘hands-on-role' which requires the ability to drive the running and adoption of our Marketing Automation platform(s), along with our proprietary AI Tool, Pencil Pro, globally, with a key focus on empowering / training colleagues (Scoping, costing , Technical platform support) + Client stakeholders, and introducing new features and better ways to use Marketing Automation and AI.   

This exciting new role, reporting into the Global Programme Director, for our largest Client, is critical to the continued success of our Clients' technology, automation & AI efforts. This role is to build out their use of Marketing Automation and AI (Pencil Pro), You will be results driven, proficient in reporting progress based on data to identify adoption, as well as spot opportunities for growth.   

The GenAI Global Creative Automation Technical Director will champion our automation and AI efforts and must raise the profile of the Client as the leading partner for modular creative and AI (Pencil Pro) delivery amongst the Clients' community of brands and DMC’s. 

You will require deep experience with GenAI tools and what they can do for creators, the advertising industry and for marketing clients - as well as the positivity, energy and lateral problem solving to explore and expand techniques to push beyond any perceived creative limitations.  One key measure of your success will be your ability to inspire a team with creative solutions day-to-day. Doing this successfully will deliver impact for our clients and fame for your work, as well as make you one of the leading voices of the GenAI revolution. 

  

What You'll be Doing: 

Key Responsibilities & Accountabilities

The GenAI Global Creative Automation Technical Director is responsible for the success of our differentiated automation and AI processes, people and technology to deliver marketing content at pace and to a high quality. This will include the accelerated development and deployment of in-house and 3rd party technologies to solve the client’s problems and the development of a true Marketing Automation and AI capability. 

To achieve this, the GenAI Global Creative Automation Technical Director will be expected to build, deploy, maintain and evolve a global, world-class automation & AI solution to all the Client brands

         1. Creative Automation

• Onboarding of Clients' Creatives and Account Teams 
• Cascading of Creative Automation training material to Client teams and keeping Creative Automation training material up to date 
• Onboarding of Brands 
• Client/Stakeholder Management  
• Main POC with Creative Automation for the Brand
• Tech support/troubleshooting for Brand Creative Automation Issues 
• Brief Triage support 
• Project Scoping/Costings support
  
  2. AI/Pencil Pro

• Facilitating of the Client teams training
• Keeping up to date with Pencil Pro platform changes  
• Brief Triage support  
• Brand Demos  
• Client/Stakeholder Management  
• Project Scoping/Costings support
• Tech support/troubleshooting for Client Pencil Pro 

Measures of Success(Values may change over time)

• Increase adoption of Automation and AI across Client brands   
• Establish an ‘automation and AI -first’ mindset within the Brand 
• Establish & deploy common and repeatable processes   
• Stakeholder satisfaction scores 

 

What You'll Need: 

Required Experience, Knowledge and Skills

• 8+ years in a technical development and production capacity, within creative marketing services  
• Experience with GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Jasper etc. 
• Experience with GenAI techniques such as model selection & prompting 
• Any experience using GenAI to deliver real-world advertising creative 
• Good working knowledge of the Celtra Creative Automation Platform  
• Working knowledge and experience of creative automation processes, technologies and people 
• Experience leading a global initiative across regions, cultures and time-zones 
• Practical experience and success of implementing structural and/or significant process changes 
• Demonstrated history of being result focused, through process driven experience 
• Interfacing directly with clients, to build strong relationships and trust 

Personal Attributes 

• Self-motivated, driven, proactive and thoughtful team member 
• Collaborative and open minded  
• Have a point of view that can be clearly and calmly articulated, with respect to those they work with 
• Ability to find the right solutions for unique problems 
• Ability to build relationships at all levels, within and outside the business
• Can identify what is important to the success of a programme, in order to prioritise their own and other’s workloads

Req ID- 9832

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   
 

OLIVER+, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

OLIVER+ has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.'