Digital Strategist / Planner (Ecommerce)

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Digital Strategist / Planner (Ecommerce)

Location: Mumbai, India 

 

About the role:

This role will be underpinned by passion and ambition, and those with experience in leading digital content and social campaigns within a creative agency will have an advantage. 

The Digital Strategist will report into the Account Director and partner the account, deliver and creative team leads. This is a client facing role, where you will be expected to be comfortable working closely with client brand team, central marketing project teams and the clients’ agency partners. 

What you will be doing: 

Core function: 

• Develop insights and strategic responses to briefs across campaign, content and new product development briefs
• Champion and drive a mobile first and short form content agenda
• Help evaluate ideas and concepts against clients best practice, strategy frameworks and mobile first
• Help establish effective ‘ways of working’ with the client internal teams and specialist partners
• Act as a content expert and advocate.
• Advise clients and teams on approaches to effective Content Strategies that inform content briefs and requirements
• Assess, develop and implement effective content strategies to meet client briefs across all necessary touchpoints
• Manage and facilitate stakeholder engagement sessions and workshops on all aspects of content and content strategy collaborating directly with client teams and specialist partners including Search, Social, Media, CRM, Ecommerce, Content and Data
• Be a facilitator for ‘right first time content’ ensuring that we have the right insights and collaboration to direct content strategy development
• Work with CMI / PDC functions in developing relevant measurement approaches and frameworks to ensure effectiveness is appropriately defined and tracked.

Responsibilities: 

• The Strategist is a core function of the team for the development of best in class content and multi-channel activity
• Responsible for the development of ‘best in class’ content and strategies informed by consumer, category, channel and performance insights supplied by the clients internal Insight teams and relevant special partners
• Owner of Best Practice Case Studies which showcase our clients Global approach to content.

Tools and Reports: 

• Where relevant and necessary to gain an initial understanding of consumer, category or channel learning to inform early thinking. This will be done through access to a combination of the clients Insight tools and reports under the guidance of brands Insight teams.

Collaboration: 

The Strategist will help develop briefs and give agency briefings collaborating with central, brand, Insight media and agency partner teams 

• Audience targeting
• User Experience
• Customer Journey
• Content Strategy
• Editorial Calendars
• Content Calendars
• Content Guidelines

Distribution Strategy: 

The Strategist will work together with brand teams to help craft the right brief for the defined job to be done; including one-to-one meetings and larger working sessions, as well as check-in sessions with brand teams. 

Best Practice: 

• The Strategist will drive a ‘Best Practice’ approach to content and overall strategic quality assurance of content created within the team. This will be in line with the clients global guidance, global platforms and partners 
• The Senior Planner will work with clients Insight team and specialist partners to support a ‘test and learn’ approach to content strategy, ensuring ‘effectiveness’ is a key tenant baked into all content marketing activity through the clear definition of KPI’s and metrics aligned with the projects measurement approach. 

 

What you need to be great in this role:

• The Strategist to work within the clients collaboration models to ensure effective and efficient working with all relevant teams and partners 
• Skill set and Experience (fundamentals) 
• Minimum 5 years’ experience in a Sr. Strategy role with Content Strategy a core function 
• Strong understanding of Content Marketing (Social, Mobile, Search, Display, 
• Dotcom, Ecom, Digital OHH) 
• Strong understanding of Content: Formats, Performance, Testing, Optimisation and Search 
• (SEM-SEO) 
• Strong understanding of Content Publishing and Distribution methods and technologies 
• Ability to understand and interpretative multi-channel insight reports 
• Be able to present and justify work based on robust ‘insights’ 
• Passionate about all things related to Content, with a keen interest in keeping up to date with trends and technological advances 
• Proven experience of working in a multi-stakeholder environment 
• Proven experience of working group leadership and workshop facilitation 
• A self-starter, able to work in fast paced environment as within a collaborative and agile team structure 
• Excellent verbal communication and presentation skills 
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Req ID: 12579

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Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.    

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.