Marketo Automation & AI Specialist (12mo fixed-term)

With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. 

This will be a remote role to start, with plans to transition to hybrid 2x/week in office, likely in downtown Toronto, Canada.

Role Summary

OpenTable is seeking a highly skilled contractor to manage our B2B email marketing operations and execution in Marketo, Sendgrid and Groove. This role will focus on a critical mission: to analyze our current, manual email build and QA processes and introduce strategic automation and AI solutions to dramatically increase efficiency, accuracy, and scale.

The ideal candidate is a Marketo Certified Expert (MCE) with a strong background in marketing operations and a forward-thinking mindset. They must have hands-on experience identifying opportunities for automation and implementing AI-driven tools within a marketing automation platform. They must also have a comprehensive understanding of how to build and execute email campaigns in Marketo.

 

Key Responsibilities

• Process Audit & Optimization:

  • Conduct a comprehensive audit of OpenTable's current B2B email build and QA processes within Marketo.

  • Identify all manual, repetitive tasks that are ripe for automation, such as template creation, content population, QA checklists, and email testing.

  • Develop a phased plan to introduce automation and AI to these processes, prioritizing solutions that will deliver the greatest impact on efficiency and quality.

• Automation & AI Implementation:

  • Leverage Marketo’s native automation features (e.g., tokens, snippets, dynamic content, smart campaigns) to create reusable, scalable email templates and programs.

  • Research, recommend, and implement AI-driven tools or integrations within the Marketo ecosystem. This may include AI-powered content generation, subject line testing, or personalization engines to reduce manual content creation and A/B testing.

  • Build and configure automated workflows for email QA, ensuring that emails meet all brand, compliance, and deliverability standards with minimal human intervention.

• Training & Documentation:

  • Document all new processes, automations, and AI integrations in a clear and concise manner.

  • Train the internal marketing team on how to use the new automated systems, empowering them to build and launch emails more efficiently.

• Technical Execution:

  • Write and edit HTML/CSS for responsive email templates as needed, ensuring they are compatible with major email clients.

  • Troubleshoot and resolve complex issues related to email deliverability, automation flows, and data synchronization with CRM systems.

  • Execute email sends in sendgrid, Marketo and Groove

• Performance Analysis:

  • Establish new metrics to measure the success of automation and AI initiatives, such as time-to-market for new campaigns, reduction in QA errors, and improvements in email performance (e.g., CTR, conversion rates).

Qualifications

• Marketo Certified Expert (MCE) is a strong plus, or equivalent deep hands-on experience in a similar role.

• 5+ years of experience in marketing operations or a hands-on Marketo specialist role, preferably in a B2B SaaS environment.

• Proven experience automating complex processes and building scalable campaign frameworks in Marketo.

• Demonstrated experience with or strong knowledge of AI and machine learning applications in email marketing, such as using generative AI for copy, predictive analytics for personalization, or automated QA tools.

• Advanced proficiency in HTML/CSS for email development and a solid understanding of email design best practices.

• Strong analytical and problem-solving skills with a meticulous attention to detail.

• Excellent communication and project management skills, with the ability to articulate technical concepts to a non-technical audience.

• A self-starter who can work independently and drive a project from initial concept to completion.

 

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this Canada based role is $50,000-65,000 CAD.

 

Work Environment & Flexibility

At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.

 

Inclusion

We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.

If you need adjustments during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.

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