Social Media Associate Director

ABOUT M18

M18 is a leading public relations company specializing in the intersecting fields of hospitality, real estate, and design. With a unique understanding of today's cultural, business, and media landscapes, our mission is to develop and execute strategic, high-impact public relations campaigns that engage the public with compelling and meaningful storytelling. We represent a high-profile group of the most innovative companies, projects, and people within our areas of focus. While our projects are diverse in concept, scale and location, each of our clients has a distinct vision that influences and inspires, shaping their industry and the culture at large. From pioneering hotels with award-winning food and beverage to sky-grazing residential towers that have transformed the urban fabric, we are committed to bringing their stories to the forefront.

ABOUT THIS ROLE

We are seeking a talented Associate Director of Social Media to lead social media initiatives for the agency’s clients. This role will be responsible for creating, curating and/or sourcing and publishing original copy and visual content, scheduling content across platforms and daily community management. The successful candidate will have a proven track record of delivering social marketing results, with the ability to plan from scratch and drive ideas from conception to execution.

Role location: This role is based in our New York, N.Y. office on a hybrid basis. 

ACCOUNTABILITIES:

As an Associate Director of Social Media, you will:

• Lead client accounts as the primary point of contact, driving social media strategy, presenting recommendations, and ensuring alignment with brand and business goals
• Oversee the development of content calendars, creative concepts, and campaign timelines, ensuring high-quality execution and on-time delivery across platforms
• Direct content production and social activations as needed, including shoots, influencer partnerships, and creator strategies, to elevate storytelling and extend brand reach
• Manage day-to-day client communications, providing strategic guidance, performance insights, and recommendations for optimization
• Partner closely with PR teams, content creators, and designers to deliver integrated, cross-channel campaigns that strengthen brand narratives
• Guide reporting and analytics to evaluate performance, highlight key takeaways, and inform ongoing strategy
• Mentor and support junior staff, ensuring best-in-class execution and professional growth across the team

ESSENTIAL SKILLS:

• Bachelor’s Degree and 5+ years of proven work experience in the field of social media
• Fluency in social media platforms including but not limited to Instagram, TikTok and Facebook
• Proficiency using content planning and social media analytics tools (ex: Later, Sprout Social, Dash Hudson)
• Experience in Canva, Figma or Adobe Creative Suite 
• An eye for detail and strong grasp of high-end brand aesthetics
• Has knowledge and passion for New York City real estate, hotels and architecture
• Ability to work in a fast-paced environment across multiple clients 
• Enjoys pop culture and staying in-the-know on current stories and happenings
• Does not have a fear of heights as they’ll regularly attend construction site tours

WORKING AT M18

Salary range (commensurate with experience and skills): $90,00 - $100,000

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Orchestra is the first communications company built for today’s media landscape. Since 2022, it’s acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communication professionals. Learn more at: www.orchestraco.com.

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