Manager - Category Management (Recharge & Bill Payments)

About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right  environment for you is just one of the things we do. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a  big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

Job Objective: 

PhonePe is one of India’s leading digital payment platforms, revolutionizing the way people send money, recharge their mobile phones, pay bills, etc. We are committed to delivering exceptional customer experiences through innovation and cutting-edge technology. Recharge & Bill Pay team focuses on providing a single platform to PhonePe users for all their recurring bill payments and recharges. The Category Manager for Recharge & BillPay will be responsible for driving the growth and performance of PhonePe's Recharge and BillPay categories. This includes strategic planning, business development, customer acquisition, and maximizing revenue opportunities within these categories. The successful candidate will play a pivotal role in shaping the customer experience, optimizing the product offering, and ensuring that PhonePe stays ahead of competitors in the highly dynamic and competitive market.

Key Responsibilities:

• Category Strategy & Planning:
• Develop and execute a comprehensive growth strategy for the Recharge & BillPay categories
• Identify emerging trends, competitor offerings, and new market opportunities to drive the evolution of the categories
• Analyze customer needs and segment behaviors to create targeted product offerings and promotions
• Drive category performance metrics including customer engagement, transaction volume, revenue growth, and profitability
• Develop customer engagement strategies to maximize the lifetime value of users within the Recharge & BillPay categories.
• Track campaign effectiveness and optimize marketing efforts based on performance data.
• Product Development/Project Management:
• Collaborate with product teams to innovate, optimize, and expand the Recharge & BillPay offerings
• Ensure that the offerings are aligned with customer demands and provide a seamless user experience
• Work closely with tech and product teams to ensure timely product releases, updates, and feature enhancements.
• Partnerships & Biller Management:
• Establish and manage strategic relationships with key vendors, telecom operators, bill payment partners, and third-party service providers.
• Negotiate campaigns and new offerings with external partners to maximize value for both PhonePe and customers.
• Ensure operational efficiency and manage biller performance to meet business goals.
• Data & Insights:
• Leverage data analytics to derive actionable insights on category performance, customer behavior, and market dynamics
• Define and track key performance indicators (KPIs) for category growth and user retention
• Implement and monitor A/B testing and other optimization strategies to continuously improve product performance
• Financial Management:
• Create and manage the category’s P&L, ensuring revenue targets are met
• Prepare periodic reports (monthly & annual plans) on category performance and forecast future growth
• Cross-functional Collaboration:
• Work closely with sales, tech, marketing, operations, and customer support , legal, finance and treasury teams to ensure cohesive strategy and execution
• Act as a subject matter expert on Recharge & BillPay trends, customer needs, and competitive landscape

Qualifications and Experience:

• 4+ years of experience in category management, business development, and product management, with a focus on digital payments, telecom services, or bill payments
• Proven track record in driving revenue growth and delivering business results in highly competitive markets.
• Experience in managing cross-functional teams and working with external partners.
• MBA from tier 1 college preferred
• Strong analytical and problem-solving abilities
• Proficiency in data-driven decision-making and use of analytics tools (e.g., Excel, SQL, Google Sheets, etc)
• Excellent negotiation and partner management skills
• Strong communication, presentation, and interpersonal skills
• Ability to thrive in a fast-paced, dynamic environment

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

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