Channel Intelligence Lead

About PhonePe Limited:

Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore. 

 

PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

 

Culture:

At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

About The Role

As the Channel Intelligence Lead, you are the link between the audience and our production team. You study the data to find out what people like and, more importantly, what makes them leave. You take those insights and turn them into clear instructions so that the rest of the team can make the next video better than the last one.

Focus Area 1: Finding the "Why" in the Data

You are obsessed with understanding human behavior through numbers.

• You will break down retention graphs to see exactly when viewers drop off and figure out what part of the script or edit caused it.
• You will analyze click-through rates to see which hooks and visuals are actually getting people into the video.
• You will use AI tools to scan thousands of comments and community feedback to understand how people really feel about our content.
• You will look at global trends and what other successful channels are doing to find new topics or formats we should test.

Focus Area 2: Closing the Loop

Data is useless if it doesn't change how we work. You make sure our factory learns.

• You will be the "reality check" for the writers and youtube specialists. You’ll tell them exactly what to change in the next script based on what the data shows.
• You will help the thumbnail and video teams optimize their work by giving them clear evidence of what is winning and what is losing.
• You will build simple ways to track our progress that the whole team can understand, without using confusing charts or corporate jargon.
• You will identify patterns in our most successful videos and help us turn those patterns into a system we can use again and again.
• You will look for patterns in our AI-generated content. If certain AI workflows are producing scripts that have lower retention, you identify that so we can fix the system. 
• You won't just look backward. You will use data and AI trend tools to help us predict which topics are about to blow up so we can get ahead of the curve.
• You keep a close eye on what is working for other big players. You analyze their successes so we can learn from their tactics without making the same mistakes.

What We Are Looking For

• Analytical Thinking: You don't just see numbers; you see stories. You can look at a chart and explain the human reason why a video succeeded or failed.
• Problem Solving: You don't just report a drop in views. You find the specific "leak" in our content and come to the table with a plan to fix it.
• High Ownership: You take the channel's growth personally. You are proactive about finding new opportunities and you don't wait for someone to ask you for a report.
• AI Fluency: You know how to use AI to process large amounts of data, summarize trends, or automate your reporting. You use tools to do the heavy lifting so you can focus on the insights.

Mindset to Succeed

• Total Honesty: You tell the team the truth about what is working, even when it’s tough to hear.
• Action Oriented: You hate data for the sake of data. You only care about insights that actually lead to a better video.
• Curiosity: You are always asking "what if" and looking for the next big shift in how YouTube works.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

 

Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity,  ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of  gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process, please fill out this form.

Read more about PhonePe on our blog.

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