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Product Manager, Growth - Onboarding and Activation

San Francisco, United States

The Opportunity

As the Product Manager, Growth - Onboarding and Activation, you will own the journey from sign-up to activation, ensuring users experience the value of Postman quickly and effectively. You will deliver seamless and personalized onboarding experiences to accelerate user activation and foster collaboration, retention, and growth.

In this role, you will collaborate with cross-functional teams, including design, engineering, marketing, and data science, to optimize key growth metrics. You will identify opportunities to remove friction, build delightful first-time user experiences, and guide users toward realizing the full potential of Postman.

What You’ll Do

In this role, you will be responsible for shaping and driving the product roadmap for Onboarding and Activation. You will obsess over user problems, deeply understand our customer's workflows and use cases, and ship product experiences to help them build better APIs faster.

Specifically, you will:

  • Own Onboarding and Activation Journeys: Lead the design, execution, and optimization of strategies to help users seamlessly onboard and quickly discover the value of Postman.
  • Drive Data-Driven Decisions: Analyze user behavior, identify pain points, and prioritize improvements to onboarding flows, focusing on increasing activation and conversion rates.
  • Run Experiments: Develop, execute, and analyze A/B tests to validate hypotheses and continuously optimize user onboarding and activation experiences.
  • Collaborate Across Teams: Partner with design, analytics, engineering, and marketing to implement impactful onboarding features and drive alignment on growth initiatives.
  • Gather Customer Insights: Conduct user research and synthesize feedback to uncover opportunities for improving the onboarding journey.
  • Accelerate Growth: Work cross-functionally to implement initiatives that remove friction in the onboarding process and enhance the user’s path to collaboration.
  • Measure Success: Define, track, and report on key metrics related to onboarding, activation, and collaboration.

About You

You are passionate about Product-Led Growth (PLG) and excel at finding innovative ways to help users discover and experience value organically. You are analytical and data-driven, with a love for digging into metrics to uncover insights and make informed decisions that drive measurable outcomes. You have a deep empathy for users and a talent for designing experiences that solve real problems while delivering delight. You are highly collaborative, thriving in cross-functional teams and aligning stakeholders around shared goals. You are curious by nature, driven to test, learn, and iterate quickly, and you embrace experimentation as a core part of your process.

Must Haves

  • 3+ years of experience as a Product Manager on B2B SaaS software products
  • A deep love for experimentation and an understanding of experimentation best practices
  • An understanding of how to balance optimizations with bigger bets
  • Experience leveraging user research and data-backed insights as your true north star to guide and drive your product roadmap
  • Exceptional communication skills and a passion for sharing learnings broadly
  • The ability to balance business and user outcomes
  • Based in the San Francisco Bay Area

Good to Haves

  • Experience working on a PLG product with a freemium model
  • Experience working on developer tools, or have been a developer in a past life
  • Experience with analytics tools like Amplitude, Mixpanel, Looker and the ability to write basic SQL

What Else?

This role is based in San Francisco Bay Area, with a reasonably estimated salary range of $125,000 to $160,000 plus a competitive equity package. Compensation is based on your skills, qualifications, and experience. In addition to our pay-for-performance philosophy, we offer comprehensive benefits, including full medical coverage, flexible PTO, and wellness reimbursement. Salaries will vary outside of the listed metropolitan areas & the U.S.

Equal Opportunity

Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third-party agency or company that does not have a signed agreement with Postman.

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