Back to jobs
New

Head of Demand Generation

Remote

Head of Demand Generation / Growth

 

Job Description:
In this role, you will be responsible for leading, executing, and implementing the global demand generation and marketing automation strategy, campaigns, and initiatives while gathering inputs from multiple stakeholders and providing critical thinking to optimize results. You will require a strong background in driving market awareness and programs with a creative eye and deep executional experience. You will need to be well-versed in marketing concepts, deep social channels (Reddit, etc.), AI-driven tools/services, and tactics to plan and execute inbound and outbound marketing initiatives. As a leader in the marketing team you will work closely with sales, product marketing, events, and product teams as well as partners to ensure timely planning and delivery of a wide range of marketing to accomplish awareness, lead acquisition, sales, and partner goals. If you are passionate about demand generation, revenue growth, marketing automation, and marketing — and love to be part of a fast growing, cutting edge, and high energy team - we want to talk to you! 

 

This position reports directly to the CMO.

 

Responsibilities: 

  • Designing the global demand generation, digital marketing, and marketing automation  strategy including inbound lead acquisition and outbound account-based marketing Strategies
  • Developing and managing the demand generation marketing plan across channels including campaigns, execution, reporting, metrics, and analysis 
  • Building customized campaigns, messaging, and marketing by account, buyer, and persona 
  • Expanding marketing qualified volume and quality with a focus on maximizing the transition to sales accepted and qualified leads 
  • Leveraging the newest marketing AI capabilities to efficiently identify and pursue  audience segments based on ideal customer profiles and opportunity 
  • Conducting A/B tests across channels to continuously optimize results 
  • Enhancing and managing the lead management process to improve pipeline conversion 
  • Managing overall Demand Operations including budget, third-party vendors, marketing technology stack, reporting and dashboards to demonstrate revenue impact and ROI 
  • Growing the marketing team through mentoring and hands on management 
  • Working with sales teams and partner marketing teams to identify, create, and adapt demand generation initiatives to grow the business 
  • Developing messaging, communications, and copy to maximize awareness and lead conversion 
  • Creating and executing demand generation, digital marketing, and marketing automation strategies for vertical industries 
  • Producing account based marketing strategy focused on Global 2000 businesses 
  • Leading digital demand marketing across search, paid social, display, retargeting, YouTube, and content syndication 
  • Managing digital lead-acquisition strategy, processes and execution of activities across AEO, SEO, PPC, social, display/retargeting, YouTube, Reddit
  • Driving search engine marketing (SEM) and advertising conversion 
  • Leading, adapting, and optimizing content syndication strategy and implementation 
  • Increasing quality of lead acquisition at small to very large industry events 
  • Identifying appropriate content and collateral to maximize lead acquisition by working closely with product marketing, technical marketing, and product management 
  • Optimizing the sales funnel by expanding webinar strategy and collaborating with product marketing and technical marketing to produce innovative webinar series 
  • Working with channel partners to empower them to maximize co-generation of marketing qualified leads and sales qualified leads
  • Managing relationships with digital agencies in execution, analysis and redeployment of programs and adjusting marketing mix to maximize ROI 
  • Meeting or exceeding metrics for impressions, conversions, and paid customers 
  • Owning, tracking and managing a large demand generation budget and marketing mix to increase visitors, conversions, and paid customers 

 

Requirements: 

  • 8 to 10 years of demand generation, growth marketing, digital marketing, marketing automation, and marketing experience in high tech 
  • Exceptional written and verbal communication skills 
  • Detail oriented with passion for execution 
  • Proficiency in tools such as HubSpot, AI, Google Suite products required 
  • Willingness and ability to perform all aspect of demand generation themselves during the early stages of the role (hands on individual contributor)
  • Bachelor’s degree in marketing, business, or a related field 
  • Excellent project management and leadership skills, especially in a fast-paced cross-functional environment 
  • Extensive experience running multi-channel B2B digital demand generation programs including SEO, PPC, Social (Twitter, LinkedIn, Facebook), display, and retargeting
  • Experience leading and mentoring high performance lead-generation marketing teams of at least 5 marketing professionals
  • Strong team player who works well cross-functionally 
  • Strong organizational and project management skills 
  • “Roll up sleeves and do what it takes” attitude 
  • Strong team player not afraid to present new, creative ideas 

 

What We Do 

RapidFort is at the intersection of Cybersecurity and AI. RapidFort is the leader in Software Supply Chain Security, delivering a comprehensive end-to-end vulnerability management platform that includes curated near-zero-CVE open-source images, advanced runtime profiling, automated CVE remediation, and software attack-surface-management (hardening) capabilities to continuously secure and optimize containerized applications.

Compensation- Base $150,000 to $200000 Per Year

 

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in RapidFort, Inc.’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.