Vice President, Omnichannel Strategy

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.

Discover your purpose. Embrace innovation. Experience #LifeatRealChem.

The VP, Omnichannel Strategy Director, will unify and lead strategic efforts across media and engagement channels to drive integrated, impactful, and measurable brand experiences that advance our clients’ strategic imperatives. This role combines the media expertise necessary to navigate the evolving healthcare landscape with the engagement acumen to drive behavioral changes, ensuring that strategies leverage data, technology, and insights to meet client goals. 

 

What you’ll do: 

Strategic Leadership and Innovation 

• Design, develop and execute omnichannel strategies to build and reach target audiences, deliver measurable outcomes aligned with our clients’ strategic imperatives. 

• Drive insight-based initiatives that place the Agency at the forefront of media and technology in the healthcare sector, introducing new approaches to enhance client outcomes. 
• Serve as a client-facing subject matter expert on the role of omnichannel within the PESO (Paid, Earned, Shared, Owned) ecosystem. 

 

Omnichannel Planning, Execution, and Optimization 

• Lead end-to-end omnichannel campaign planning, execution, and performance optimization, including the use of co-creation workshops with clients and cross-functional teams. 

• Design and implement data-driven optimization strategies for all omnichannel campaigns, designed to activate human behaviors. 

• Use data-driven insights to refine targeting, channel mix, and resource allocation for maximum impact. 

• Oversee data-driven planning to identify key leverage points and allocate investments that maximize engagement and brand impact. 

• In partnership with our Analytics & Insights team, ensure robust measurement frameworks exist for each strategic imperative for continuous improvement, reporting, and informed decision-making. 

 

Client and Team Engagement 

• Cultivate client relationships by serving as a trusted advisor, aligning their needs with customer insights, data, and strategic solutions that drive success. 

• Manage and mentor a team, fostering collaboration and encouraging innovative thinking. 

• Embed principles of Diversity, Equity, Inclusion, and Belonging (DEIB) into strategies and team culture. 

 

Team Leadership 

• Provide coaching, constructive feedback, and development opportunities aligned with agency leadership principles. 

• Foster a culture of collaboration, accountability, and continuous improvement. 

• Drive seamless interdepartmental collaboration and resource efficiency for integrated omnichannel solutions. 

 

Business Growth and Innovation 

• Contribute to new business efforts, identifying competitive differentiators and market opportunities. Engage in continuous learning to remain current with industry trends and emerging technology, sharing insights to drive innovation within the agency and for our client benefit. 

 

This position is a perfect fit for you if: 

• You are adaptable, resilient, and OK with adjusting and growing your scope, responsibilities, and focus as we grow. When things change, so do we. We’re always evolving. 

• You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data. 

• You are highly organized self-starter, able to work independently and under tight deadlines.  

 

What you should have: 

• 8-10 years of experience in media strategy, engagement strategy, or equivalent roles in a media-centric, healthcare-focused environment 

• Proven digital marketing, omnichannel expertise, and hands-on experience across multiple channels, including digital, social, programmatic, and traditional media 

• Demonstrated ability to lead and inspire cross-functional teams in a remote work environment 

• Strong analytical, organizational, and problem-solving skills, with a track record of data- driven optimization 

• Strong communication, presentation, and interpersonal skills, with the ability to articulate ideas clearly and persuasively 

 

Skills and Competencies: 

• Ability to develop and execute forward-looking strategies that align with client goals and agency objectives 

• Proficiency in interpreting complex data to drive campaign optimization and strategic adjustments, with a focus on achieving measurable results 

• Exceptional leadership skills to guide, inspire, and develop cross-functional teams, fostering a collaborative environment and driving high performance 

• Strong client relationship skills with the ability to anticipate needs, advocate for client interests, and deliver solutions that enhance satisfaction and engagement 

• Capability to generate new, valuable ideas and approaches that push the boundaries of traditional media and engagement strategies 

• Sharp analytical skills for identifying challenges and opportunities in campaign performance, making data-informed adjustments that drive 

• Uphold the principles outlined in our Leadership Commitment Agreement 

• Serve as a strategic innovator 

 

Pay Range: $145,000-$185,000

This is the pay range the Company believes it will pay for this position at the time of this posting.  Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time. 

 

Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.

We believe we can do our best when feeling our best, which is why we’ve put together a benefits program designed to give you the support you and your family need at every stage of life. Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.  Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.

Working with Real HART: Since the pandemic, we have adapted to how our people told us they want to work. We have office locations in cities in the US, UK, and Europe with many employees and clients that serve as hubs where and when they need us. For employees who are within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients. We are also actively opening new office locations, so if one opens near you, our Real HART policy will apply. We are not looking for attendance for the sake of attendance but believe that the opportunity to coordinate in-office team meetings, 1:1 meetings with managers, taking advantage of on-site learning, and connecting with client partners is a critical to delivering on our purpose of making healthcare what it should be. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Real Hybrid and Regional Teams (Real HART) approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.

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