Marketing Programs Manager - North America

Position Title: Marketing Programs Manager - North America

Location: Los Angeles, CA 

Job type: Full-time 

Report to: Head of Marketing - North America

Company: Reolink, an innovative leader in intelligent visual technology, is committed to transforming home security through advanced, reliable, and user-centric solutions. Visit reolink.com to learn more. 

Job Summary:

We are seeking a strategic and execution-driven Marketing Programs Manager to build and lead marketing programs and structured growth tests across North America.

This role will be split between:

1. Retail Growth Programs – Building integrated marketing programs that drive sell-through across key retail partners, including both in-store and online retail channels (e.g., Best Buy, Costco, Home Depot, Walmart.com, etc.).
   
   
2. New Testing & Growth Initiatives – Designing and executing structured test-and-learn programs to unlock incremental growth across emerging channels and partnerships.

This is a builder role for someone who understands retail economics, online retail mechanics, full-funnel marketing execution, and can translate commercial goals into measurable marketing programs.

Key Responsibilities:

1. Retail Growth Programs: Own and execute marketing programs that drive retail traffic, conversion, and sell-through across both physical and online retail environments.

• Develop integrated marketing programs aligned to key retailer moments (launches, seasonal events, promotions etc).
• Support sell-through goals with full-funnel marketing activation plans.
• Align with Sales & GTM on retail calendars, inventory realities, and growth targets.
• Support retailer-specific requirements, including co-op programs and joint marketing plans.
• Build traffic-driving initiatives that support retail PDP conversion (paid media, affiliate, influencer, social, CRM, etc.).
• Coordinate retail media support alongside broader brand media plans.
• Identify opportunities to improve online retail conversion via messaging alignment, campaign timing, and coordinated activations.
  
  

1. New Testing & Growth Programs: Lead structured experimentation to identify incremental growth channels for the North America Marketing team.

• Identify emerging marketing opportunities (creator commerce, affiliate expansion, experiential pilots, new media formats, etc.).
• Design hypothesis-driven test frameworks with clear KPIs and investment guardrails.
• Partner cross-functionally to execute pilots across paid, social, lifecycle, creative, and HQ teams.
• Build reporting dashboards and structured post-mortems.
• Present recommendations to scale, optimize, or sunset programs.
• Develop quarterly growth testing roadmaps aligned to NA commercial priorities.

Qualifications:

• 6–10 years of experience in retail marketing, channel marketing, growth marketing, or marketing program management.
• Experience supporting major retail accounts (brick-and-mortar + online retail).
• Strong understanding of:
• Retail media ecosystems
• Sell-through and inventory-driven marketing planning
• Experience building structured test-and-learn programs.
• Strong analytical and commercial mindset.
• Excellent project management and cross-functional leadership skills.
• Comfortable operating in a global organization with HQ collaboration.