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Sr. Director, Partner Marketing

New York, NY

About Us

Rho is on a mission to make finance frictionless for business. Our team and technology power high-performing companies with an end-to-end finance platform that seamlessly enables teams to safely conduct and manage company cash and spending across commercial-grade banking, corporate cards, A/P and more.

About the Role

We’re seeking a marketing leader with a track record of success scaling companies through channel partners and successful cross-functional partnerships. At its core, the Rho Partner Marketer displays a classically trained set of marketing techniques while deploying a “first principles” approach to problem solving in the market Rho seeks to win. The ideal candidate will be methodical, strategic, and influential in how they shape channel strategy and inform cross-functional team execution. This candidate perfectly blends a team-first mentality with a perspective that is anchored on partners and their needs.

Rho partners with accounting professionals managing or referring their clients to Rho’s platform. Rho works with each accounting firm to onboard their qualified book of business. It’s Partner Marketing’s job to understand an accountant partner's needs and the needs of their clients in order to properly convey Rho’s value proposition delivered through the partnership. You’ll manage the identification of new accountant audiences and the partners we earn from your efforts as Rho builds upon its growing base of happy partners.

Responsibilities:

  • Strategic Channel Marketing: Collaborate with Sales, Product, Finance, and Customer Support to create joint marketing plans that align with Rho’s mutual objectives, identifying opportunities for cross-promotion and co-marketing initiatives. Your work informs shared goals, the quarterly calendar, and investments made in key areas of our business.
  • Messaging, Positioning, and Awareness: Developed through customer inquiry, you’ll create and execute marketing campaigns to serve new and existing channels to deliver wins across our partnership ecosystem. Key activities include customer marketing and compelling positioning realized through webinars, content marketing, and events.
  • Accountable to Results: You will build a scalable system that accounts for the monitoring and analyzing of performance attributable to your work. Insights, recommendations, and investments are born from your collaboration with customers and key Rho stakeholders.
  • Cross-functional Leader: Cultive, maintain, and leverage company-leading relationships with Product, Design, Sales, and other internal stakeholders to deliver on industry-separating marketing initiatives.
  • Market Analysis: Competitive intelligence and Rho’s strategic investment are informed by this candidate’s ability to digest and synthesize critical inputs to planning and execution

Qualifications:

  • 10+ years of experience and track record of managing successful marketing campaigns, with internal cross-functional teams, external partners, vendors, or third-party agencies to execute marketing initiatives. 5+ years in partnerships marketing.
  • Excellent communication skills, both written and verbal, with the ability to craft compelling messaging for different audiences.
  • Strategic thinking, problem-solving and project management abilities, with a focus on driving results and achieving business objectives through partnership marketing.
  • Analytical mindset, with the ability to interpret data, track key performance indicators (KPIs), and make data-driven decisions to optimize marketing efforts.
  • Adaptability and flexibility, with the ability to thrive in a fast-paced and dynamic environment, especially as partner landscapes and market conditions evolve.
  • Has experience building and balancing bespoke marketing campaigns with scalable initiatives

Our people are our most valuable asset. The salary range for this role is $165,000 - $196,500. Base salary may vary depending on relevant experience, skills, geographic location, and business needs. In addition to base pay, Rho offers equity, healthcare benefits and paid time off.

Diversity is a core value at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities.

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