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SEO Specialist

Melbourne, Australia

About ROLLER

ROLLER is not your average software-as-a-service company. With a global presence in over 30 countries, we’re here to bring some excitement to the leisure and attractions industry and make a difference! Our mission is to help businesses operate smoothly and create fun and memorable guest experiences by providing seamless ticketing, point-of-sale, self-serve kiosks, memberships, and digital waiver processes.

But here’s the best part: our team. We’re a group of 170+ highly passionate, enthusiastic, and down-to-earth professionals located all around the world who are all working together to build something truly remarkable. We’re aiming high and believe that the possibilities are endless. As we continue to grow globally, we’re excited to write our success story and have fun along the way.

We genuinely love what we do, and we’re looking for like-minded people to join us on this amazing journey. If you’re ready to be part of a dynamic team and make a real impact, come aboard, and let’s create some unforgettable experiences together at ROLLER!

About the Role

ROLLER is searching for an accomplished SEO Specialist to help us create experiences that bring joy and happiness to the world. As part of the vibrant marketing team, this role will be perfect for someone with the vision and expertise to spearhead organic search endeavors with a blend of strategic insight and analytical prowess. The SEO Specialist will elevate our online presence, propel organic traffic, and enhance our search engine rankings. The right person will have a rich history of crafting and implementing SEO strategies that resonate with business objectives in a B2B SaaS environment, amplifying customer acquisition and fueling sustainable growth.

Ready to add your spin on joy and innovation to ROLLER’s search strategy? Apply for the SEO Specialist position and transform your expertise into meaningful outcomes.

What You’ll Do

■ Develop and implement advanced SEO strategies, including keyword research, link-building campaigns, content optimization, and technical SEO, to improve search engine rankings and visibility.

■ Conduct comprehensive website audits and competitive analysis to identify opportunities for improvement and stay ahead of industry trends.

■ Collaborate with the content and marketing teams to ensure SEO best practices are integrated into content creation and marketing strategies.

■ Monitor and analyze SEO performance metrics, such as organic traffic, SERP rankings, and conversion rates, to measure success and adjust strategies accordingly.

■ Lead initiatives to improve website structure, page speed, mobile responsiveness, and overall user experience with an SEO focus.

■ Stay updated on the latest SEO trends, algorithm changes, and industry best practices to apply innovative techniques to our SEO strategy.

■ Provide SEO training and guidance to other team members, fostering a culture of SEO excellence within the organization.

About You

■ 5+ years of proven experience in SEO, with a strong track record of improving SERP rankings and driving organic growth, particularly in a B2B SaaS environment.

■ Expert knowledge of SEO tools and platforms, such as Google Analytics, SEMrush, Ahrefs, Moz, and Google Search Console.

■ Strong understanding of on-page, off-page, and technical SEO principles and tactics.

■ Experience with content marketing strategies and how they complement SEO efforts.

■ Proficient in analyzing data and translating insights into actionable SEO strategies.

■ Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams.

■ Bachelor’s degree in Marketing, Business, or a related field is preferred.

 

Perks!

■ You get to work on a category-leading product that customers love in a fun, high-growth industry- check our Capterra and G2 reviews.

■ 4 ROLLER Recharge days per year (that is 4 additional days of leave that we all take off together as a team to rest and recuperate) 

■ Engage in our ‘Vibe Tribe’ - led by our team members; you can contribute to company-wide initiatives directly. Regular events and social activities, fundraising & cause-related campaigns... you name it. We're willing to make it happen!

■ Team member Assistance Program to proactively support our team's health and wellbeing - access to coaching, education modules, weekly webinars, and more.

■ 16 weeks paid Parental Leave for primary carers and 4 weeks paid Parental Leave for secondary carers

■ Work with a fun and switched-on team that likes to raise the bar

■ Individual learning & development budget plus genuine career growth opportunities as we continue to expand!

 

What You Can Expect

  1. Initial call with our Talent Acquisition Manager
    You’ll have an initial call with our Talent Acquisition Manager to chat through some of your experience to date, salary expectations and you can check off any initial questions you might have.
  2. Interview with our Associate Director of Digital Marketing
    You will get to meet with our Associate Director of Digital Marketing to learn more about the role & ROLLER whilst also talking through your experience in more detail
  3. Loop Interviews
    This is where you will get to meet our wider ROLLER team to do a ‘vibe check’ on us to make sure our culture & vibe meet what you are looking for!
  4. Offer
    If all lights are green and the fit feels right, we’ll conduct reference checks and you’ll receive an offer to join!

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