Director of Sales and Outreach

Nestled in San Francisco's Excelsior neighborhood on a nine-acre campus, the San Francisco Campus for Jewish Living (SFCJL) is a leading senior services organization in Northern California, providing older adults with comprehensive and innovative care that fosters purpose, dignity, and joy. The campus houses Frank Residences assisted living and memory care, the Jewish Home and Rehabilitation Center, an acute geriatric psychiatric unit, and the Jewish Home and Senior Living Foundation.

Position Overview:

Reporting to the Executive Director, the Director of Sales and Outreach oversees designs and implements sales and marketing strategies and techniques to achieve annual sales goals for both assisted living and memory care at Frank Residences. In keeping with the mission and values of the San Francisco Campus for Jewish Living this position will promote the positive image of Frank Residences and Jewish Home and Rehabilitation Center to generate and cultivate prospective residents for the San Francisco Campus for Jewish Living (SFCJL).

Essential Functions

• Develops and implements the annual marketing plan and budget with set goals and objectives.
• Budget management includes monitoring of expenditures charge approval establishment of priorities for expenditures and preparation of budget variance analysis.
• Provides input on marketing strategies including branding positioning promotions advertising public relations events and company website.
• Partners and closely collaborates with the Campus marketing department to design and produce invitations postcards signage and event materials as appropriate.
• Identifies and analyzes marketing trends to keep the community up to date with market demands and remain competitive with other RCFEs.
• Presents and submits monthly data on key metrics related to performance and occupancy reports to ensure the position is effective.
• Represents and positively promotes the community at public events. Plans and facilitates social and educational events.
• On behalf of SFCJL identifies and develops relationships with potential referral organizations including senior services agencies and providers community-based organizations synagogues hospitals churches real estate agents etc.
• Participates in prospective placement tours for professionals and prospects resulting from community outreach efforts.
• Oversees the sales cycle admission and move-in process including but not limited to educating prospects and their families about Resident Agreement application process and providing tours. Ensures and reviews records for approval of prospective residents including applications all the required licensing forms and financial reports.
• Tracks progress of prospective residents and maintains the interests of prospectives in CRM.  Oversees and maintains accuracy of data in CRM.
• Oversees and manages the administrative operations and personnel of the Sales Department.  Interviews hires supervises trains and provides performance management to Sales staff.
• Attends and participates in management meetings and other meetings as required.
• Oversees the staging of the model apartments. 
• Recognizes and reports concerns regarding residents’ physical and psychosocial status to a member of management team.
• Demonstrates strong working knowledge of and ability to comply with move-in policies procedures and Title 22 regulations.
• In conjunction with the Administrator stays current on local state and national regulations and policies regarding housing for the elderly (Department of Social Services).
• Performs other duties as assigned.

Qualifications:

• Bachelor’s degree in marketing Business Administration or equivalent.
• Minimum five years of marketing and/or sales experience required. Prior sales/or marketing experience in real estate property management public relations and/or senior residential living.
• Requires 2-3 years of progressive management experience with preference for a similar healthcare environment.
• Highly proficient phone office equipment and computer skills including Microsoft Office Suite Outlook Teams Adobe Creative Suite DocuSign and database experience. Ability to quickly learn new database software. Additional experience with CRM and social media platforms such as Facebook YouTube Instagram and Twitter.
• Outstanding communication and interpersonal skills especially listening and responding. Must be able to clearly outline measurable goals for the Sales/Marketing and FR Operations teams.
• Must be able to maintain a calm professional demeanor in a constantly active office environment maintaining composure and problem-solving capacity under pressure or in emergencies.
• Work experience in a health care or comparable work environment requiring a high level of compliance with confidentiality regulations and established procedures.
• Available transportation for networking and attending community collaborative events.

PHYSICAL DEMANDS

• Must be able to sit for up to 75% of the workday.
• Must be able to stand and walk throughout the workday.
• Must be able to push and pull up to 25 lbs. unassisted.
• Must be able to bend stoop stretch twist sit and reach.
• Must have good manual dexterity for typing and operation of office machinery including computers.
• Requires continuous mental and visual attention.
• Good visual and auditory acuity

Pay Range - $130K -$150K and performance incentives.