Product Marketing Manager
About Scale Computing
Scale Computing is a global business with offices around the world, thousands of customers, and countless applications running on our industry-leading SC//Platform. We enjoy this success because we have made a conscious effort to build this company amazing person by amazing person—could you be the next to join us as the newest Scaler?
About the Role
We are seeking a Product Marketing Manager with a strong content marketing focus to drive the creation of engaging, high-impact content that supports Scale Computing’s go-to-market strategies and positions our solutions as market leaders. This role combines strategic product marketing with creative storytelling, leveraging content to articulate the value proposition of Scale Computing’s solutions, support sales enablement, and drive demand generation.
The ideal candidate will excel in creating content for different audiences based on product messaging and positioning, and producing a variety of content types, including white papers, blogs, case studies, videos, and webinars.
Great candidates will look like this:
- 3-5 years of experience in product marketing, content marketing, or a related field, preferably in B2B technology or IT infrastructure
- Proven track record of developing effective go-to-market strategies and high-impact content
- Strong writing, editing, and storytelling skills with a portfolio of published work
- Experience with SEO, content management systems (CMS), and marketing automation tools
- Ability to translate complex technical concepts into clear, persuasive messaging
- Strong analytical skills to measure content performance and drive continuous improvement
- Knowledge of IT infrastructure, HCI, edge computing, and related technologies is a plus
- Excellent project management skills and the ability to manage multiple priorities
Responsibilities
- Content Strategy & Development
- Develop a content calendar aligned with product launches, marketing campaigns, and strategic initiatives
- Create a wide range of content, including:
- White papers, blogs, eBooks, data sheets, and case studies
- Webinar content, presentations, seed questions, and panel discussions
- Video scripts, emails, and through-partner marketing materials
- Tailor content to various stages of the buyer’s journey, ensuring alignment with product marketing goals
- Sales Enablement & Thought Leadership
- Develop sales enablement materials to educate and empower sales teams
- Create thought leadership content that positions Scale Computing as an industry leader in HCI and edge computing
- Partner with sales and product teams to create customer success stories and use cases demonstrating product value
- Performance Measurement & Optimization
- Monitor content performance using analytics tools and derive insights to refine the content strategy
- Apply SEO best practices to enhance content visibility and organic reach
- Use data-driven approaches to optimize content for engagement, lead generation, and brand awareness
- Collaboration & Project Management
- Work closely with cross-functional teams to gather insights and develop accurate, impactful content
- Manage the content creation process, from ideation to publication, ensuring timely delivery and high quality
- Coordinate with designers, external writers, and other stakeholders to execute content initiatives effectively
Compensation & Benefits
- Competitive, based on experience
- Stock options
- Competitive Health Plan including Medical (HDHP & PPO options), Dental, Vision, STD, LTD, & Life Insurance options
- PTO & paid Company holidays
- 401k Plan
If you've reached this point in the job description and feel you're still not sure if you should apply...Just do it! We know there are no perfect applicants. You may not have 100% of all those bullets listed above- and that's okay. If you're feeling like you're not going to fit in with our teams - you'll be surprised. We're all working towards the same goal at Scale Computing. Whoever you are and whatever background you bring, we encourage you to submit an application if it's a role you can be passionate about doing every day.
Scale Computing was founded on the belief that transparency and collaboration create a culture of ownership, success, and empowerment; more empowered employees are more productive employees. At Scale Computing, we build empowerment through diversity and our core values of Integrity, Innovation, Collaboration, Success, and Fun. We believe everyone has an important role. We look for highly motivated, smart, fun people to fill those roles. If working with other amazing people to help us build a wildly successful company sounds like fun to you, we'd love to hear from you.
Scale Computing, Inc. is an Equal Opportunity Employer. Individuals seeking employment at Scale Computing, Inc. are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.
By submitting your application, you acknowledge that you have read and understood our privacy policy, which explains how we will handle your personal information.
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