Media Planner

JOB PURPOSE – SUMMARY
In this role, you will work with the team lead in receiving client briefs, and analyzing market-level competitive data, SOV, and media consumption data to build out media analysis & planning implications.

KEY RESPONSIBILITIES AND ACCOUNTABILITIES
In three months

• Demonstrate an understanding of the media landscape and business challenges and begin to contribute ideas on how to improve the current situation.
• Implementation of media plans across both traditional and digital channels
• Great understanding of your portfolio of clients

In six months

• Be the person whom the client goes to for day-to-day activities. Able to propose ideas and activities to answer identified challenges.
• Mentor new Interns and assist in leading a small-scale project (identify needs, formulate idea into a plan, set the scope, and present to the Manager and Director

In 12 months

• Assist in leading medium-scale projects (identify a need, formulate idea into a plan, set the scope, and present to the Manager)
• Participate in new business pitches

PROFESSIONAL, TECHNICAL SKILLS AND PREVIOUS EXPERIENCE REQUIRED

• At least 3+ years’ experience in media/advertising/data planning agency
• A Diploma/ bachelor's degree in advertising/ communications/ business/ finance/ actuarial science/ mathematics preferred
• Familiar with all implementation tools including but not limited to KARF data points, Geo Poll, and other 3rd party and secondary data points.
• Experience working with multiple stakeholders (e.g. suppliers, advertising/marketing agencies, media owners, and internal specialist resources)
• Be a strong communicator – English is our global language.
• Excellent numerical analysis skills and attention to detail
• Energy, passion, and self-motivation
• Great knowledge of Excel & PowerPoint
• Can manage their own time effectively.
• Curious character, instinctively proactive, and believes in asking questions to get ahead