Digital Account Director

Role Summary:

The Digital Account Director leads and manages a portfolio of client accounts, fostering strong client relationships and driving strategic digital marketing initiatives. This role involves developing and executing integrated marketing strategies, overseeing project delivery, and mentoring a team of account managers. The Digital Account Director is responsible for client satisfaction, business growth, and the overall success of their assigned accounts.

Key Responsibilities:

• Client Relationship Management: Build and maintain strong client relationships, acting as a strategic partner and trusted advisor. Understand client business objectives and develop tailored digital marketing solutions.
• Digital Strategy Development: Lead the development and implementation of integrated digital marketing strategies encompassing paid, owned, and earned media channels. Provide expert guidance on digital trends and best practices.
• Project Management: Oversee the execution of digital projects, ensuring on-time and on-budget delivery while maintaining high quality standards. Manage scope and resources effectively.
• Team Leadership & Mentorship: Lead and mentor a team of account managers, providing guidance, support, and professional development opportunities.
• Business Development: Identify and pursue new business opportunities within existing and prospective clients. Contribute to agency growth and revenue generation.
• Financial Management: Monitor account financials, including billing, revenue forecasting, and profitability. Ensure accurate and timely invoicing.
• Creative Collaboration: Collaborate with creative teams to develop innovative and effective digital campaigns. Provide strategic input and ensure alignment with client objectives.
• Content Strategy & Distribution: Collaborate on content strategy, creation, and distribution across relevant digital platforms. Leverage data and insights to optimize content performance.
• Digital Expertise: Maintain a strong understanding of the digital ecosystem, including performance marketing, emerging technologies, and platform best practices.

Requirements & Desired Experience:

• Bachelor's degree in marketing, advertising, or a related field.
• 8+ years of experience in digital marketing, with a focus on account management and client service within an agency setting.
• Proven experience managing digital marketing projects from strategy to implementation.
• Strong understanding of digital measurement techniques and data analysis.
• Excellent client management, communication (written and verbal), and presentation skills.
• Strong project management, organizational, and strategic thinking skills.
• Ability to lead and motivate a team, providing mentorship and support.
• Proactive, self-motivated, and able to work effectively under pressure.
• Passion for advertising, technology, digital, and social media.
• Experience with global and local clients is highly desired.
• Previous line management experience is preferred.
• Experience preparing and delivering strategic presentations and proposals is a plus.
• Strong leadership qualities and mastery of account management skills are essential.
• Excellent business development and negotiation skills are highly valued.
• Ability to think creatively and develop innovative solutions is crucial.
• Ability to build strong relationships with clients and internal teams is essential.

Company Overview – Scanad Kenya:

Scanad Kenya is a leading integrated marketing agency with over 42 years of experience in the Kenyan market. Part of WPP Scangroup and the wider WPP network, Scanad Kenya manages a diverse portfolio of local, regional, and global clients. The agency has a strong track record of delivering successful campaigns and has received numerous industry awards, including Cannes Lions, Lories, and MSK.