Media Buyer
Role Summary:
The Media Buyer identifies and secures optimal media placements for clients' advertising campaigns. This involves analyzing data, understanding target audiences, negotiating with media vendors, and monitoring campaign performance to maximize reach and effectiveness. The Media Buyer acts as a consultant to clients, providing strategic recommendations and ensuring campaigns align with business objectives.
Key Responsibilities:
- Target Audience Identification: Define and analyze target audiences for media campaigns, developing strategies to effectively reach them.
- Media Landscape Analysis: Stay up-to-date on industry research, including distribution and audience figures across various media channels (print, broadcast, digital).
- Media Planning & Buying: Develop and execute media buying strategies, negotiating with media vendors to secure the best rates and placements.
- Campaign Management: Book advertising spots across various media channels (print, digital, broadcast), ensuring accurate placement and message delivery. Monitor and adjust media schedules based on performance data.
- Budget Management & Reporting: Manage campaign budgets, prepare costings, and provide regular spending updates. Analyze campaign effectiveness and ROI.
- Data Analysis & Research: Collect and analyze sales and consumer data to inform future campaigns. Conduct research using specialized media resources.
- Client Communication: Liaise with clients, providing updates and recommendations throughout the campaign lifecycle.
Requirements:
- Diploma/Bachelor's degree in Advertising, Communications, Business, Finance, or Marketing.
- 3-5 years of relevant experience in media buying or advertising within an agency environment.
- Excellent written and verbal communication skills in English.
- Proficiency in media planning and buying tools.
- Strong client service orientation and dedication to teamwork.
- Ability to work under pressure, manage timelines, and meet deadlines.
- Meticulous, organized, and detail-oriented approach to work.
- Ability to multitask effectively.
- Proactive, curious, and inquisitive mindset.
Company Overview – Mindshare:
Mindshare is a global media agency built on the values of speed, teamwork, and provocation with purpose. With a diverse team and a geographically balanced presence, Mindshare leverages its expertise and resources to deliver innovative media solutions for clients worldwide. The agency is committed to using the power of media to drive positive change.
Apply for this job
*
indicates a required field