Digital Media Manager

Role Summary:

The Digital Media Manager is responsible for developing and executing digital media strategies for a portfolio of clients. This involves strategic planning, campaign implementation, performance analysis, and budget management across all digital channels. The Digital Media Manager serves as a trusted advisor to clients on digital media matters and collaborates with internal teams to deliver effective and efficient campaigns.

Key Responsibilities:

• Client Consultation: Act as a trusted advisor to clients, providing strategic recommendations on digital media strategy and execution.
• Media Planning & Implementation: Develop and implement holistic digital media plans across all relevant channels, ensuring alignment with client objectives.
• Campaign Analysis & Optimization: Track and measure campaign performance against KPIs, providing insightful analysis and recommendations for optimization.
• Budget Management: Manage client budgets effectively, ensuring efficient allocation of resources and maximizing ROI.
• Trend Research & Opportunity Identification: Stay abreast of digital media trends and identify new growth opportunities for clients.
• Collaboration & Teamwork: Collaborate effectively with internal and external stakeholders to ensure seamless campaign execution.
• Financial Management: Adhere to financial processes for client setup and invoicing.
• Best Practice Development: Develop and follow best practices for media planning and operations.

Requirements:

• Bachelor's degree in business administration, marketing, communications, or a related field.
• 3-5 years of experience in digital media planning and strategy.
• Experience handling large digital clients across various categories.
• Proficiency in media planning across all digital platforms.
• Strong communication and presentation skills.
• Analytical mindset with strong attention to detail.
• Strong sense of accountability and responsibility.
• Digital paid media certifications are a plus.

Company Overview – Scanad:

Established in 1982, Scanad operates across three key markets in East Africa and manages brands across Pan-Africa through affiliate partners. Scanad is the first and only award-winning "African Agency" originating from Sub-Saharan Africa. With over four decades of experience, Scanad has developed a sharp understanding of influencing consumer behavior across various industry segments.

Scanad provides a full range of marketing services, including strategy development, creative development, design, digital marketing (including IPO communication planning), and social media management. The agency works with leading global companies such as Unilever, Diageo, Shell, and KLM, as well as prominent African businesses like Safaricom, Equity Bank, KCB, and APA.