Copywriter

Role Summary:

The Writer is a vital member of the creative team, responsible for crafting compelling and effective copy for a wide range of advertising materials. This role demands a strong command of language, a keen understanding of brand messaging, and the ability to adapt writing style to different audiences and platforms. The Writer will collaborate closely with art directors, creative leads, and other team members to develop impactful campaigns that achieve client objectives.

Key Responsibilities:

• Campaign Development: Create and execute impactful advertising campaigns and creative work that delivers results for clients.
• Copywriting: Write clear, concise, and persuasive copy for various advertising materials, including print, digital, and broadcast media.
• Collaboration: Work effectively within a team, collaborating closely with art directors and other creatives, while also being comfortable working independently when required.
• Brand Understanding: Develop a deep understanding of client brands and their target audiences, ensuring all copy aligns with brand guidelines and resonates with consumers.
• Quality Assurance: Maintain a high standard of writing, paying close attention to spelling, grammar, punctuation, and tone of voice.
• Time Management: Thrive in a fast-paced, deadline-driven environment, consistently delivering high-quality work on time.
• Creative Thinking: Generate new, catchy, and convincing ideas to communicate advertiser messages effectively.
• Production Supervision: Confidently guide and supervise the production of creative ideas.

Role Requirements:

• Experience: 2-5 years of experience as a writer in advertising or a related field.
• Skills:
  • Excellent writing, editing, and proofreading skills.
  • Strong understanding of advertising principles and best practices.
  • Ability to write in a variety of tones and styles for different brands and audiences.
  • Ability to work collaboratively within a team and independently.
  • Strong communication and presentation skills.
  • Ability to manage time effectively and meet deadlines.
  • A keen eye for detail and a passion for creative excellence.

Company Overview:

The Ogilvy Africa Network is the largest agency network on the continent, serving over 40 countries with a team of 900 people across Central, East, and West Africa. Headquartered in Nairobi, Kenya, Ogilvy Africa works with a prestigious portfolio of clients, including AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestle, Philips, PwC, Total Energies, UNICEF, Unilever, and WWF, among others.

Ogilvy Africa's unique operating model, One Ogilvy, allows for seamless omnichannel experiences for clients' consumers. The agency leverages data, content, and technology to create impactful campaigns and strives to be the best-practice agency model for developing and emerging markets. With a history of winning top regional and global awards, including Cannes Lions, Clio Awards, Dubai Lynx Festival, SABRE Awards, Loeries, and WARC, Ogilvy Africa is a leading force in the industry. Ogilvy is a global network of WPP and was recently named the #1 creative network in the world by WARC (2023). Ogilvy believes in diversity as a competitive advantage and is committed to a fair and inclusive hiring process.

Ogilvy Beliefs:

• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless it's constantly upgraded. The same is true for people.
• We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes the holy trinity of Data-Content-Tech.
• Diversity is a competitive advantage: New profiles, new skills, and new styles of leadership make us a stronger company.
• Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skill set we need. It's the only way to scale at speed without pretending to have all the answers.
• Team > Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams succeed, individuals fail.
• Fail often, fail fast: We see entrepreneurs in all our people and encourage a culture of pilots. Test, succeed, and scale; or fail fast, learn from the failure, and start something new.