Media Planner

Role Summary:

The Media Planner is responsible for developing and executing strategic media plans that align with client objectives and market insights. This involves research, planning, buying, and analysis to ensure effective media placement and campaign performance. The Media Planner collaborates with internal teams and external partners to deliver impactful campaigns across various media channels.

Key Responsibilities:

• Media Planning & Strategy: Develop comprehensive media plans based on client objectives, target audience insights, and market analysis. Select appropriate media channels and platforms to maximize reach and engagement.
• Media Buying & Negotiation: Negotiate media rates and placements with media houses and vendors, ensuring cost-efficiency and optimal value for client budgets.
• Campaign Management: Oversee the execution of media campaigns, monitoring performance, and making necessary adjustments to optimize results. Track media spend and ensure adherence to budget constraints.
• Performance Analysis & Reporting: Analyze campaign performance data using tools like Google Analytics. Provide regular reports to clients and internal teams, offering data-driven insights and recommendations for improvement.
• Client Relationship Management: Serve as the primary point of contact for clients on media-related matters. Build and maintain strong client relationships, ensuring their needs are met and their expectations are exceeded.
• Collaboration: Collaborate effectively with creative, strategy, account, and media monitoring teams to ensure integrated campaign execution and compliance.
• Industry Knowledge: Stay current on industry trends, emerging platforms, and best practices in media planning and buying. Proactively recommend innovative media strategies to clients.

Role Requirements:

• Experience: 3-5 years of experience in media planning and buying within an advertising agency or media organization.
• Skills:
• Strong understanding of media planning principles and practices.
• Proficiency in media planning tools and analytics platforms (e.g., Google Analytics).
• Experience managing multi-channel campaigns across traditional and digital media.
• Proven negotiation skills and experience with media buying.
• Ability to analyze data, extract insights, and make data-driven recommendations.
• Excellent communication, presentation, and interpersonal skills.
• Strong organizational and project management skills.

Company Overview:

Ogilvy Africa is the largest network agency on the continent, catering to more than 40 countries with a team of 900 people across Central, East, and West Africa. The regional office is based in Nairobi, Kenya, serving a portfolio of over 100 brands for clients such as AB InBev, Airtel, Bajaj, Bill & Melinda Gates Foundation, Coca-Cola, Diageo, Equity Bank, European Union, KFC, Mastercard, NCBA, Nestle, Philips, PwC, Total Energies, UNICEF, Unilever, and WWF, among others.

Ogilvy Africa's unique operating model, One Ogilvy, streamlines agency structures and creates seamless omnichannel experiences for consumers. Fueled by content, data, and technology, Ogilvy Africa strives to be the best-practice agency model for developing and emerging markets. With over 20 years of experience in Africa, the agency has won numerous regional and global awards, including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards, Loeries, and WARC. Ogilvy is a leading global network of WPP and was ranked the #1 creative network in the world by WARC in 2023. Ogilvy Africa is an equal opportunity employer committed to diversity and inclusion.

Ogilvy Beliefs:

• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless it's constantly upgraded. The same is true for people.
• We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes the holy trinity of Data-Content-Tech.
• Diversity is a competitive advantage: New profiles, new skills, and new styles of leadership make us a stronger company.
• Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skill set we need. It's the only way to scale at speed without pretending to have all the answers.
• Team > Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams succeed, individuals fail.
• Fail often, fail fast: We see intrapreneurs in all our people and encourage a culture of pilots. Test, succeed, and scale; or fail fast, learn from the failure, and start something new.