Account Executive - PR

Role Summary:

The Account Executive (PR) plays a crucial role in managing public relations activities for clients. This involves building and maintaining media relationships, developing and executing PR strategies, creating engaging content, coordinating events, and providing support to the PR team. The ideal candidate is a self-driven, energetic, and creative individual with a passion for public relations and a commitment to delivering exceptional results for clients.

Key Responsibilities:

• Media Relations: Establish and maintain strong relationships with media contacts, including journalists, bloggers, and influencers. Pitch stories to targeted media outlets and secure positive media coverage for clients.
• Content Creation: Write a variety of client-ready materials, including press releases, articles, communications plans, executive speaking points, social media content, and client reports.
• Event Coordination: Coordinate and manage PR events, such as press conferences, media briefings, analyst meetings, and media tours.
• Client Management: Interface with client contacts, understand their needs, and provide regular updates on PR activities. Build strong client relationships based on trust and open communication.
• Internal Collaboration: Work effectively with internal teams, including creative, strategy, and account management, to ensure integrated campaign execution.
• Market Intelligence: Conduct research and gather market intelligence on clients and their industries to inform PR strategies and activities.
• New Business Support: Support the team in identifying and pursuing new business opportunities. Assist with compiling credentials and submitting award entries.
• Financial Management: Demonstrate knowledge of financial processes, including budget reconciliation, invoicing, contract completion, and purchase orders.
• Social Media Management: Monitor and engage on social media platforms, creating and curating content to enhance client visibility and reputation.

Role Requirements:

• Education: Undergraduate degree in communications, public relations, journalism, or a related field.
• Experience: 1-2 years of full-time experience in public relations.
• Skills:
• Excellent written and verbal communication skills.
• Strong organizational and time management skills.
• Ability to develop compelling story angles and pitch them effectively to media.
• Proficiency in creating various types of PR content.
• Ability to prioritize and multitask in a fast-paced environment.
• Strong interpersonal skills and ability to work effectively in a team.
• Proactive approach and positive attitude.

Company Overview:

Ogilvy Africa is the largest network agency on the continent, catering to 40 countries with a team of approximately 900 people across Central, East, and West Africa. Headquartered in Nairobi, Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as AB Inbev, Airtel, Africa CDC, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mondelez, NCBA, Nestle, Philips, PwC, SAB Miller, Sanlam, Total, UNICEF, Unilever, and WWF, among others.

Ogilvy Africa offers a full spectrum of marketing services, including advertising (online and offline), customer engagement and commerce, digital transformation, shopper marketing, media, PR, and influence. Their unique operating model, One Ogilvy, simplifies agency structures and creates seamless omnichannel experiences. With over 20 years of experience in Africa, Ogilvy Africa has won numerous regional and global awards. Ogilvy is a leading global creative network of WPP.

Ogilvy Beliefs:

• People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless it's constantly upgraded. The same is true for people.
• We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment.
• Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes the holy trinity of Data-Content-Tech.
• Diversity is a competitive advantage: New profiles, new skills, and new styles of leadership make us a stronger company.
• Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skill set we need. It's the only way to scale at speed without pretending to have all the answers.
• Team > Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams succeed, individuals fail.
• Fail often, fail fast: We see intrapreneurs in all our people and encourage a culture of pilots. Test, succeed, and scale; or fail fast, learn from the failure, and start something new.