Account Manager (PR)

Role Summary:

The Account Manager (PR) is a strategic and highly organized individual responsible for managing client relationships, developing and executing PR campaigns, and ensuring successful project delivery. This role requires a strong understanding of the media landscape, excellent communication skills, and the ability to think creatively and strategically. The Account Manager serves as the primary client contact, overseeing all aspects of the PR process, from planning and execution to performance analysis and reporting.

Key Responsibilities:

• Client Relationship Management: Build and maintain strong client relationships based on trust and clear communication. Serve as the primary point of contact for clients, understanding their needs and expectations. Manage client feedback effectively and proactively address any issues.
• PR Strategy & Planning: Develop and implement comprehensive PR strategies and plans aligned with client objectives. Conduct research, identify target audiences, and develop key messages.
• Campaign Management: Oversee the execution of PR campaigns, ensuring projects are delivered on time, within budget, and to the highest quality standards. Manage timelines, resources, and budgets effectively.
• Media Relations: Cultivate and maintain strong relationships with media contacts across traditional and online platforms. Pitch stories, secure media coverage, and coordinate interviews.
• Content Creation: Develop high-quality written materials, including press releases, media kits, speeches, presentations, social media content, and client reports. Ensure all content is on-brand and effectively communicates key messages.
• Team Management: (If applicable) Set clear goals and objectives for direct reports, provide regular feedback and coaching, and support their professional development. Delegate tasks effectively and manage team performance.
• Financial Management: Understand and manage client budgets, track expenses, and ensure timely invoicing. Demonstrate commercial acumen and financial responsibility.
• Performance Analysis & Reporting: Monitor and analyze campaign performance, providing regular reports to clients and internal teams. Identify areas for improvement and recommend optimization strategies.

Role Requirements:

• Education: Undergraduate degree in communications, public relations, journalism, or a related field.
• Experience: 3-5 years of relevant experience in public relations, preferably within an agency setting.
• Skills:
  • Excellent media relations and management skills.
  • Strong understanding of the evolving media landscape, both traditional and digital.
  • Ability to develop and articulate compelling PR campaigns and communication initiatives.
  • Excellent project and campaign management skills.
  • Superior written and verbal communication skills.
  • Experience working with clients at senior/executive levels.
  • Strong negotiation and influencing skills.
  • Proven team management and leadership experience.
  • Commercial acumen and understanding of business principles.
  • Excellent organizational skills and attention to detail.
  • Proactive problem-solving abilities.

Company Overview:

Burson is a global strategic communications consultancy with 86 offices in 49 countries. In Africa, Burson has seven wholly owned offices serving multinational and local clients across various sectors. H+K works with clients in healthcare, digital, government, financial services, technology, and consumer sectors, priding itself on delivering results and building long-term relationships. H+K is part of WPP, one of the world's largest communications groups. H+K is an equal opportunity employer.