Senior Media Manager

Role Summary:

The Senior Media Manager is responsible for developing and executing strategic media campaigns that drive client growth and engagement. This role requires a deep understanding of consumer behavior in the digital landscape, expertise in various media channels (both traditional and digital), and strong analytical skills to measure and optimize campaign performance. The Senior Media Manager collaborates with cross-functional teams to ensure cohesive and impactful marketing campaigns across all touchpoints.

Key Responsibilities:

• Consumer Insights & Analysis: Analyze consumer behavior in the digital space, including preferred devices, platforms, and online habits. Use data-driven insights to inform media strategies and target customer profiles.
• Campaign Planning & Execution: Develop, implement, and evaluate marketing campaigns across various digital platforms. Plan and execute media buying strategies, negotiating rates and placements.
• Campaign Optimization & Reporting: Continuously monitor and optimize campaigns based on performance metrics. Prepare regular performance reports with actionable insights and recommendations for future campaigns. Provide guidance on the effectiveness of digital creative formats.
• Cross-functional Collaboration: Collaborate with teams across different departments (creative, strategy, account management) to ensure cohesive and integrated marketing campaigns across all touchpoints.
• Client Relationship Management: Understand client business goals, communication objectives, and overall marketing strategies. Work independently to manage day-to-day client activities and ensure alignment between briefs, strategy, and budget.
• Strategic Thinking: Develop and implement digital media strategies and plans that align with client objectives and market trends.

Role Requirements:

• Experience: At least 3+ years of relevant experience in media planning, buying, and campaign management.
• Skills:
  • Deep understanding of social media, content strategy, and mobile technology.
  • Strong interpersonal and communication skills, with a proven ability to collaborate effectively.
  • Excellent organizational and project management skills, with the ability to manage multiple projects and deadlines.
  • Creative and strategic thinking combined with a data-driven and analytical approach.
  • Proficiency in major social media platforms (Facebook, X, Instagram, YouTube, LinkedIn, etc.).
  • Strong understanding of SEO and web analytics.
  • Understanding of traditional media channels (a plus).

Company Overview:

Ogilvy Africa is the largest network agency on the continent, catering to 40 countries with a team of approximately 900 people across Central, East, and West Africa. Headquartered in Nairobi, Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as AB InBev, Airtel, Africa CDC, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mondelez, NCBA, Nestle, Philips, PwC, SAB Miller, Sanlam, Total, UNICEF, Unilever, and WWF, among others.

Ogilvy Africa's unique operating model, One Ogilvy, allows for seamless omnichannel experiences for clients' consumers. The agency leverages data, content, and technology to create impactful campaigns and strives to be the best-practice agency model for developing and emerging markets. With over 20 years of experience in Africa, Ogilvy has won numerous regional and global awards, including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards, and WARC Effectiveness. Ogilvy is a leading global network of WPP and was ranked the #1 creative network in the world by WARC in 2021.

Ogilvy Beliefs:

• People need regular OS upgrades: Continuous learning and development are essential.
• We need more cows than milkmen: A culture of practitioners who contribute before commenting.
• Creative about creativity: Creativity is the core differentiator, encompassing data, content, and technology.
• Diversity is a competitive advantage: Embracing diversity strengthens the company.
• Collaborative advantage > Competitive advantage: Partnering with experts to leverage skills and scale effectively.
• Team > Individual: Teamwork and collaboration are prioritized.
• Fail often, fail fast: A culture of intrapreneurship, experimentation, and learning from failures.