Account Manager

Role Summary:

The Account Manager is a crucial link between the agency and the client, responsible for managing client relationships, leading project execution, and ensuring successful delivery of marketing campaigns. This role requires strategic thinking, a strong understanding of digital trends, and excellent communication skills. The Account Manager should be proactive, detail-oriented, and able to manage multiple projects effectively while maintaining a positive and collaborative working relationship with both internal and external stakeholders.

Key Responsibilities:

• Client Relationship Management: Build and maintain strong client relationships, serving as the primary point of contact, understanding their business objectives, and ensuring clear communication and expectations.
• Project Management: Oversee project execution from start to finish, managing timelines, budgets, resources, and internal teams to ensure successful delivery.
• Creative Development & Execution: Collaborate with creative teams, providing strategic input and ensuring that all creative work aligns with client objectives and brand guidelines. Lead client presentations and effectively communicate the creative rationale.
• Strategic Planning & Implementation: Contribute to the development and implementation of marketing strategies, leveraging market research and data analysis to inform strategic recommendations.
• Financial Management: Manage project budgets, track expenses, and ensure accurate and timely invoicing.
• Team Leadership & Development: Mentor and guide junior team members, providing support and fostering a collaborative work environment. (where applicable)
• Continuous Learning: Stay abreast of industry trends and best practices to continuously improve skills and knowledge.

Role Requirements:

• Education: Bachelor's degree in Sales, Communications, Marketing, or a related field. Further education or experience is a plus.
• Experience: Proven experience in account management within an advertising agency.
• Skills:
  • Deep understanding of digital and social media landscapes.
  • Excellent communication, interpersonal, and presentation skills.
  • Strong analytical, problem-solving, and strategic thinking abilities.
  • Proficient in project management and budget control.
  • Ability to multitask and thrive in a fast-paced environment.

Company Overview – Scanad:

Established in 1982, Scanad operates across three key markets in East Africa and manages brands across Pan-Africa through affiliate partners. Scanad is the first and only award-winning "African Agency" originating from Sub-Saharan Africa. With over four decades of experience, Scanad has developed a sharp understanding of influencing consumer behavior across various industry segments.

Scanad provides a full range of marketing services, including strategy development, creative development, design, digital marketing (including IPO communication planning), and social media management. The agency works with leading global companies such as Unilever, Diageo, Shell, and KLM, as well as prominent African businesses like Safaricom, Equity Bank, KCB, and APA.