Go-to-Client Account Director

Role Summary

The Go-to-Client Support - Account Director is a pivotal role within WPP Scangroup, supporting the Go-to-Client Regional Lead in managing key client accounts and ensuring seamless execution of deliverables. This position combines project management, client servicing, and operational oversight, requiring exceptional organizational skills and a client-first mindset. As the bridge between the GTC Regional Lead, internal teams, and clients, you will ensure that all client needs are addressed efficiently and effectively. This role is ideal for someone with a strong background in client management and a passion for delivering high-quality work while fostering long-term relationships.

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Key Responsibilities & Accountabilities

Client Servicing Support

• Assist the GTC Lead in managing day-to-day client interactions and addressing inquiries.
• Maintain a deep understanding of client needs, objectives, and industry trends to provide timely support.
• Prepare and organize client meetings, including developing agendas, presentations, and follow-up reports.

Project Coordination

• Oversee the execution of campaigns and projects across multiple WPP agencies, ensuring timelines, budgets, and deliverables are met.
• Monitor project progress and flag potential issues to the respective Country Leads/Account Directors for resolution.
• Ensure smooth collaboration between creative, media, digital, and other internal teams.

Operational Excellence

• Track and manage account deliverables, ensuring quality and adherence to client expectations.
• Maintain detailed documentation of client interactions, project milestones, and key decisions.
• Support in preparing performance reports and campaign analytics for client reviews.

Financial Oversight

• Assist in monitoring account budgets, including tracking expenses and preparing cost estimates for approval.
• Ensure all client billing and invoicing is accurate and processed on time.

Relationship Building

• Foster positive relationships with clients, acting as a point of contact in the absence of the GTC Lead.
• Build trust and credibility by demonstrating a proactive and solutions-oriented approach to client needs.

Team Collaboration

• Act as a liaison between the GTC Lead and internal teams, ensuring clarity in communication and priorities.
• Provide support in coordinating team efforts, including scheduling meetings and sharing updates.

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Role Requirements

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 4+ years of experience in account management, client servicing, or project management within the advertising, marketing, or communications industries.
• Familiarity with integrated marketing communications, including creative, media, digital, and PR.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.

Skills and Competencies

• Strong organizational and project management skills with keen attention to detail.
• Excellent communication and interpersonal skills.
• Proactive problem-solver with the ability to anticipate client and team needs.
• Strong financial acumen to assist in budget tracking and management.
• Collaborative team player with a positive and professional attitude.

Desired Experience

• Hands-on experience managing and running digital marketing projects from strategy to implementation.
• Strong understanding of measurement techniques and the ability to develop successful test-and-learn strategies.

Required Behaviors and Attributes

• Passion for advertising, technology, digital, and social media.
• Exceptional client management and communication skills.
• Fastidious organizational skills with high attention to detail.
• Clear thinking, flexible, and able to thrive under time pressures.
• Strategic thinker with creativity and energy to meet client expectations.
• Demonstrated leadership qualities and mastery of account management skills.
• Excellent relationship-building skills with both clients and internal teams.
• Strong written and presentation skills.

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Company Overview – Ogilvy Africa

Ogilvy Africa is the largest network agency on the continent, operating in 40 countries with a team of ~900 people across Central, East, and West Africa. Headquartered in Nairobi, Kenya, Ogilvy Africa manages a portfolio of over 100 brands, including AB InBev, Airtel, Coca-Cola, Diageo, Nestlé, UNICEF, Unilever, and WWF, among others.

With a distinctive positioning as “The Best Platform and Partner for Growth on the Planet,” Ogilvy Africa delivers shared value through its core mega-businesses: Advertising, Branding & Content (ABC), Experience (CRM and e-commerce), PR & Influence, and Media (performance marketing).

Ogilvy Africa operates under the One Ogilvy model, enabling seamless omni-channel experiences for consumers by integrating content, data, and technology. With over 20 years of experience in Africa, Ogilvy has earned numerous regional and global awards, including Cannes Lions, Clio Awards, SABRE Awards, and WARC Effectiveness honors.

Globally, Ogilvy is part of WPP and is recognized as one of the world’s leading creative networks.

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Beliefs at Ogilvy

At Ogilvy, we operate based on a set of core beliefs that define our culture and drive our success:

1. People Need Regular OS Upgrades
   Continuous learning and growth are essential to staying relevant and innovative.

2. We Need More Cows Than Milkmen
   We are practitioners first—contributing before commenting.

3. Creative About Creativity
   Creativity remains our differentiator, now powered by the holy trinity of Data, Content, and Technology.

4. Diversity Is a Competitive Advantage
   Diverse profiles, skills, and leadership styles make us stronger.

5. Collaborative Advantage > Competitive Advantage
   Partnering with top experts allows us to scale and succeed without pretending to have all the answers.

6. Team Individual
   Teams succeed when individuals stop worrying about credit and focus on collective goals.

7. Fail Often, Fail Fast
   We encourage intrapreneurship and a culture of testing, learning, and scaling—or failing fast and starting anew.