Bilingual Copywriter

Role Summary

As a Bilingual Copywriter at Ogilvy, you will craft compelling and original copy that connects with target audiences. From slogans and scripts to full campaigns, you’ll collaborate with Art Directors and account teams to deliver impactful advertising for major clients. Your work will reflect creativity, strategic thinking, and attention to detail.

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Key Responsibilities

• Creative Development: Interpret client briefs to generate fresh, original ideas and write clear, persuasive copy across various formats (e.g., digital, print, scripts). Collaborate with Art Directors to align copy with visuals, present concepts to colleagues and clients, revise work based on feedback, and oversee production stages.
• Market Insight: Stay updated on industry trends, techniques, and styles while understanding client brands, products, competitors, and target audiences to inform creative decisions.
• Project Management: Handle multiple campaigns simultaneously, ensuring timely delivery within budget and maintaining the highest quality standards.
• Collaboration & Relationships: Build strong relationships with internal teams (Account Management, Planning, Traffic) and contribute to agency profitability by adhering to financial processes and budgets.

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Role Requirements

• Language & Communication: Fluency in English and French, with excellent writing, proofreading, and communication skills.
• Education & Experience: Degree or equivalent qualification in advertising, design, or related fields, along with a proven portfolio of creative copywriting work.
• Creative Expertise: Highly creative, imaginative, and detail-oriented, with a strong understanding of advertising principles and the ability to adapt language styles for different audiences.
• Organizational Skills: Strong ability to manage workloads under pressure and meet tight deadlines.
• Collaboration: A team player who values feedback and diverse perspectives.
• Bonus: Previous recognition through creative awards is an advantage.

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Company Overview – Ogilvy Africa

Ogilvy Africa is the largest network agency on the continent, operating in 40 countries with ~900 professionals. Headquartered in Nairobi, Kenya, we manage over 100 global and regional brands, including Coca-Cola, Unilever, Nestlé, Airtel, and UNICEF.

We offer a full spectrum of marketing services, including advertising, digital transformation, PR, and influencer marketing. Our proprietary tools and platforms enable seamless omni-channel experiences for consumers. With over 20 years of experience in Africa, Ogilvy has won numerous prestigious awards, including Cannes Lions and Clio Awards.

As part of WPP, Ogilvy continues its legacy as a leading global creative network founded by David Ogilvy over 70 years ago.

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Beliefs at Ogilvy

1. Continuous Growth: Talent must evolve constantly to stay relevant.
2. Practitioners First: We contribute before we comment.
3. Creativity Redefined: Creativity now includes Data, Content, and Technology.
4. Diversity Strengthens Us: New skills and leadership styles make us better.
5. Collaboration Over Competition: Partnering with experts helps us scale faster.
6. Team Success: Teams succeed; individuals don’t.
7. Fail Fast, Learn Faster: Experiment, learn, and innovate quickly.