Job Application for Senior Marketing Director Home Environment at SharkNinja

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

This role is based at our Needham, MA headquarters and follows a hybrid weekly 3 days on site work model.

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,300 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

In this role, you’ll be pivotal in leading global go-to-market strategies specifically for Shark. This role blends execution with strategy, ensuring impactful product positioning, messaging, and creative storytelling across all consumer touchpoints. This role requires a keen creative eye, and the ability to present strategic ideas and tactical execution plans to Executives on a regular cadence.

Overview

We’re seeking a hands-on, strategic Senior Product Marketing Director to lead global go-to-market strategies and product marketing strategy for Shark. This role blends execution with strategy, ensuring impactful product positioning, messaging, and creative storytelling across all consumer touchpoints. This role requires a keen creative eye, and the ability to present strategic ideas and tactical execution plans to Executives on a regular cadence. You’ll collaborate closely with Product, Engineering, Creative, Sales, Demand, and Consumer Insights to drive positioning, storytelling, and brand consistency across all consumer touchpoints. We thrive on passion and innovation and seek exceptional individuals with fresh ideas. CPG experience strongly preferred. This role is based at our Needham, MA headquarters.

Responsibilities

Product & Market Strategy: Define global portfolio strategy, ensuring the right product mix, features, design, pricing, and positioning to drive growth. Analyze data including competitive and market trends to inform decisions.
Go-to-Market Execution: Develop and execute marketing plans across packaging, digital, retail, and social. Ensure consistency in messaging and branding.
Storytelling & Creative Development: Partner with Creative and Product to develop compelling stories that highlight key product benefits and differentiation. Help guide the development of high-impact creative assets.
Consumer & Competitive Insights: Use research and trends to shape product positioning and communication strategies. Identify and validate key strategic inputs related to product positioning, messaging, and pricing.
Retail & Sales Support: Build compelling sell-in stories for retailers with clear value propositions and category insights. Translate data into insights and recommend a comprehensive product assortment and roadmap to drive growth.
Post-Launch Optimization: Measure impact, extract insights, and refine marketing and sales strategies to improve future execution.
Team Management & Communication: Present strategies, insights, and plans to executives and key stakeholders. Lead and develop a high-performing team, fostering collaboration and innovation.

Requirements

10+ years of marketing experience, preferably in CPG or consumer products, with direct responsibility for strategy, messaging, and go-to-market execution.
Bachelor’s degree in Marketing or related field (MBA preferred).
Expertise in leveraging consumer insights for effective marketing programs.
Experience in creative and media development and execution.
Proven track record in new product development and commercialization.
Global marketing experience strongly preferred.
Role based in Needham, MA with 3 days in-office per week.

BuiltIn named us one of the Best Places to Work in 2025, recognizing our commitment to a dynamic, positive workplace. We believe innovation thrives on diverse skills and perspectives. Here, you’ll bring your best every day, tackle challenges head-on, and seize opportunities to grow while delivering Outrageously Extraordinary results.

Our Culture thrives on Outrageously Extraordinary mindset, what does OE mean apply to find out!

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. Our 14 individual Employee Resource Groups connect 500+ members worldwide with support from leadership. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community.

We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible.

Together, we won’t just launch products—we’ll disrupt entire markets.

Learn more about us:

Diversity Equity & Inclusion at SharkNinja
Life At SharkNinja
Outrageously Extraordinary Culture

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/

For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/

For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

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SharkNinja, Welcoming Everyone

At SharkNinja, we take pride in our uniqueness. Our innovation extends beyond our products to the way we work, embracing diversity as a cornerstone of our success. We recognize that our differences make us stronger, more creative, and better at what we do. Our workforce should reflect the diversity of our customer base, which is why our recruitment commitment is to truly be an exemplary, equal opportunity employer, fostering a welcoming and inclusive workplace.

We are looking for you as a valued candidate, to help us achieve our commitment by participating in this short questionnaire. You can choose if you want to complete the questions, if you do your answers will help us to ensure our hiring practices are inclusive, and in return we commit to treating the information you provide with respect by applying technical measures to your response to remove it from your candidate record.

How will we use the data?

None of the hiring team will have access to your responses, therefore the information you provide will NOT be used as part of your application process.

The data will be used to report on our recruitment process and its success in supporting Diversity, Equality, and Inclusion.

You can review our privacy statement at this link: Candidate Privacy Notice.

You can exercise your Data Subject Rights at any point during or after our recruitment process. For more information, please visit our Candidate Privacy Notice here

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Senior Marketing Director Home Environment

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