Senior Marketing Manager, Beauty
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
As part of the phenomenal growth SharkNinja Europe has achieved over the last few years we have an exciting new opportunity for a Senior Brand Marketing Manager to join our team. The successful candidate will be responsible for driving awareness of the brand and select products within its portfolio. This regional role will support all markets across Europe. Working cross-functionally, you will develop and deliver the ‘Go-to-Market’ strategy for the category. Great project management skills and the ability to manage several projects in parallel are a must to succeed in this fast-paced environment.
We are looking for a leader with strategic thinking, with a broad spectrum of marketing skills from storytelling to building commercial product plans. As ambassador for the product group, the Senior Marketing Manager is the key driver for the US team, responsible for the creation and implementation of the annual Product Strategy and Brand Communication plan across EMEA. As custodian of the category, you will uphold the Global vision, positioning and brand identity through localized Product Communication strategies.
What you will do:
- Leading a team to bring new launches to market. Developing a marketing plan with the regional and country marketing team to strive for flawless execution at launch.
- Oversee the continued refinement and development of all go-to-market communications and content across all consumer touch points.
- Develop dedicated brand campaigns and report on performance.
- Drive a consumer first mentality to develop relevant messaging and creative assets that embody our brand positioning and deliver clear consumer understanding of the products and brand.
- Be the category expert and leader: understand consumer, price, positioning, competitive landscape and market needs by digesting insights, connect the dots, and effectively summarise conclusions to help better inform roadmap or launch plans.
- Develop brand toolkit, brand guidelines and playbook to inform creative briefs
- Partner with cross-functional teams and external agencies to create breakthrough content such as packaging, digital, social, influencer, brand partnerships and CRM.
- Collaborate with research partners to validate messaging and content.
What you will have:
- Demonstrable experience in the area of Brand and Product Marketing, preferably within Beauty category
- Leadership experience
- EU/Multi matrix org management
- Proposition development & execution experience
- Product Lifecycle management experience with technical aptitude
- Exceptional skills in Microsoft office packages, especially excel
- Strong verbal, written and presentation abilities
- Relentless collaboration
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/
For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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