Global Marketing Manager (Maternity Leave Replacement)

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online.

Our unique data and solutions empower thousands of customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies.

In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical and good people.

We’re looking for a Global Marketing Manager (maternity leave replacement) to join our team and oversee the marketing strategy and deliver campaigns for Similarweb’s core solution - Web Intelligence.

This role oversees the full marketing strategy for Similarweb Marketing solutions (Competitive Intelligence, Gen AI, SEO, Ads) and plans global marketing programs to drive awareness and create a pipeline to support awareness and product growth. 

This role will report to the Director of Product Marketing, Marketing Solutions.

So, what will you be doing all day?

Your role as a Global Marketing Manager means your daily responsibilities may include:

• Develop and implement short and long-term marketing strategies in order to increase brand awareness, lead generation, and pipeline creation.
• Design and deliver highly effective campaigns to support - Product releases, business needs or conversion optimization. 
• Partnering with the field marketing programs to execute the marketing campaigns in the region. 
• Measure and analyze the effectiveness of marketing campaigns and adjust strategies accordingly to business needs and results 
• Work closely with the product marketing, content and design teams to create compelling collateral for our offering 

This is the perfect job for someone who:

• At least 3 years of experience in a similar marketing role in a SaaS B2B company
• Strategic thinker with the ability to build and execute a full marketing plan 
• Action-oriented, showing a proactive approach in taking initiatives, driving projects forward, and achieving tangible results in a dynamic work environment
• Effective organizational skills with an ability to manage multiple projects in a fast-paced environment
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Up-to-date with the latest trends and best practices in digital marketing and measurement

About the team

The Global Marketing team is the driving force behind our marketing efforts, responsible for designing and implementing effective campaigns that resonate with our target audience.  The global marketing team also serves as the primary interface between the different marketing teams, including: PMM, PPC, Brand, Content, Social and field marketing. 

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas:  We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization. 

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

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