Brand Manager

United States, San Mateo, CA

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Brand Manager | Exclusive Games Marketing

 

PlayStation is looking to hire a Brand Manager to join the Global Brand Marketing Team, leading game launches for the PlayStation Studios portfolio. This role will report to the Senior Manager, Global Brand Marketing and will partner with studios and the Brand Marketing Team to lead the development and execution of marketing and commercial strategies for upcoming, high-profile franchise and new IP titles.

RESPONSIBILITIES:

  • Build strategies that include defining audience framework, title positioning and an always-on content strategy that will achieve marketing objectives and revenue goals. Proven expertise in leading the development and execution of integrated business and marketing plans that drive measurable growth. 
  • Lead the development and execution of global, end-to-end, multi-channel go-to-market campaigns based on strategy.
  • Collaborate with global cross-functional teams including PR, Influencers, Partnerships, Paid Media, Social, Events & Activations, Web and CRM teams to develop and execute holistic global marketing campaigns and drive business success.
  • Work with regional marketing leads and localization teams across the globe to ensure consistent and strategic support for game launches.
  • Review and provide feedback on territory marketing concept submissions based on marketing strategy and budget.
  • Navigate delivering campaigns that support the creative vision of the studio while staying within budget, laddering up to communication goals, utilizing data and adhering to SIE best practices.
  • Author campaign creative briefs that meet marketing production timelines, route assets for stakeholder approval. Partner with internal and external creative agencies on budget, reviews and deliverable timelines.
  • Leverage support from consumer insights, platform teams, game telemetry, community, PR, and competitive trends to build and implement data-driven decision making and marketing strategies.
  • Create annual budget allocations and adjust budgets throughout the year.
  • Present plans to studios and leadership for approval.

REQUIREMENTS:

  • Proven expertise in leading the development of marketing strategies and execution of performance-based marketing campaigns that drive measurable results.
  • Experience working internationally to localize assets and execute marketing campaigns for video games or similar entertainment offerings, with proven knowledge of major global media campaigns and performance reporting.
  • Strong communication, presentation and collaboration skills, with the ability to engage and influence internal and external stakeholders.
  • Possess a balance of emotional intelligence, analytical skills, organizational strength and storytelling ability. 
  • Demonstrate creative thinking through the development of innovative tactics and assets that ladder up to the strategy and marketing objectives.
  • Experience partnering with game development studios and managing
  • Knowledge and passion for video games.
  • Ability to travel 5%-10% and sometimes work outside of normal business hours to accommodate global marketing teams.

RELATED EXPERIENCE/EDUCATION:

  • 5+ years of experience launching and marketing video games or entrainment properties with similar deliverables.
  • Bachelor’s degree or equivalent.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...

US Voluntary Demographic Question

 

Voluntary Self-Identification

Our vision at PlayStation is to bring out the best in our global team members by creating a sense of belonging, being a place where they can grow, and ensuring everyone feels valued, heard, and supported so we can push the boundaries of play. That vision begins our candidates, and we are working to better understand the diversity of our candidate population.  
 
This data will also be aggregated and sent to the government for reporting purposes. Please know that the completion of this form is entirely voluntary. Your personally identifiable information (name, address, etc) will not be considered in the hiring process or thereafter. Any information that you choose to provide will be recorded and maintained in a confidential file for XX time.

 

Protected Veteran

You are a “protected veteran” under United States law if any of the following apply to you:

  • Disabled Veteran: a veteran of the U.S. military who is entitled to compensation (or who would be entitled to compensation if not for the receipt of military retired pay) under the administration of the Secretary of Veterans Affairs and/or a person who was discharged or released from active duty because of a service-connected disability. 
  • Recently Separated Veteran: a veteran who has discharged or released from active duty in the U.S. military within the last three years.
  • Armed Forces Service Medal Veteran: a veteran who, while serving on active duty in the U.S. military, participated in a U.S. military operation for which an Armed Forces Service Medal was awarded pursuant to Executive Order 12985.

 

Disability

Under U.S. law, you are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and will not be seen by selecting officials or anyone else involved in making personnel decisions, nor will it be shared with our accommodations team . Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past.

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...