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Manager, Digital Audience & Advertising Strategy

New York, NY

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

 

We are seeking a creative and data-driven Digital Audience & Advertising Manager to support the digital marketing efforts for the US international marketing team. You will work closely on digital audience and advertising strategy with the international and domestic digital teams, coordinating on content, messaging and wider marketing strategies. You will play a key role in driving fan acquisition & audience engagement for US artists, as well as planning and executing global advertising campaigns for major global releases.

What you'll do:

  • Paid Digital Advertising (exUS): Plan, execute, and optimize global digital media campaigns on both priority releases and key opportunities 
  • Fan-Building Data Initiatives: Develop and implement strategies to acquire and engage fans around the world, building and strengthening artist audiences in creative and innovative ways
  • Direct Fan Outreach: Design and manage strategic email and SMS marketing campaigns on priority artists; employing audience segmentation, testing, and targeting to drive efficient results and wider best practices 
  • Reporting: Create and maintain comprehensive reports on campaign performance for senior management, as well as internal and artist teams, providing actionable insights and recommendations based on data clearly and concisely
  • Billing Reconciliation: Manage the billing and invoice fulfillment processes for digital advertising partners, ensuring accuracy and timely completion

Who you are:

  • Proven experience planning, executing and optimizing TikTok, Meta & Google advertising (TikTok, Meta & Google Ads Manager) campaigns – must have 1-2 years prior e-comm/D2C paid digital advertising experience (Shopify, Salesforce, pixel implementation); bonus if in a creative or entertainment field (music, sports, fashion, TV)
  • Hands-on experience building and engaging audiences through SMS, email marketing etc.  
  • Strong analytical skills and the ability to synthesize data into actionable insights
  • Detail-oriented individual with strong organizational and communication skills (written & verbal) with both internal and external parties 
  • Music fan with a passion for innovation, digital strategy and an ability to apply relevant technology and trends to music marketing

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.  
  • The space to accelerate progress, positively disrupt, and create what happens next  
  • Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for.  The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

New York Pay Range

$60,000 - $65,000 USD

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