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Director, Artist Marketing - AWAL

United States, California, Los Angeles

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

As Director, Artist Marketing with AWAL, you will work closely with a diverse roster of artists to ideate, execute and deliver industry leading, innovative marketing campaigns. You will collaborate with internal and external teams across the US, UK and internationally to drive audience growth via innovative global marketing campaigns. You will manage cross communication with A&R, commerce, promotion, audience development, synch, brand partnership and publicity teams. You will be the direct point of contact with artists and their management teams and responsible for the communication of all campaign aspects including set up, objectives, approvals, reporting and analysis. Additional responsibilities will include campaign management, budgeting, scheduling, social and streaming data analysis and reporting. You are a self-motivated strategic thinker; detail oriented problem solver and a passionate creative marketer with the proven ability to deliver measurable results in the current music industry landscape.

What you'll do:

  • Lead global marketing campaigns for a roster of developing and established artists.
  • Ideate and execute creative, digital-first marketing campaigns with measurable results focused on audience growth.
  • Consider artist proposition, audience segments, fan communities, narrative pillars and content distribution outlets for every aspect of the campaign.
  • Continually develop artists and grow existing careers regardless of release cycle.
  • Collaborate and communicate with all internal teams (including A&R, audience development, commerce, synch, publicity, brand partnership, and promotion) to deliver impactful, cross-platform campaigns for each artist.
  • Communicate and prioritize campaigns with marketing teams in local offices around the world.
  • Regularly communicate with external parties and maintain a high level of relationship management including artist teams.
  • Manage marketing campaign budgets, release scheduling, communication, reporting, invoicing and problem solving.
  • Maintain and develop relationships with external industry partners.

Who you are:

  • 6+ years experience in a music marketing role.
  • Prior experience working on pop and alternative music campaigns.
  • Previous experience working at a record label is preferred.
  • A deep understanding of current and future trends in music, with a network of relationships and a stellar reputation in the music business as well as within artist and industry communities.
  • You have strong business acumen skills, and a track record of making competent business decisions through strategic thinking.
  • You also have in-depth knowledge of emerging and established streaming and social platforms, as well as digital and social marketing best practices.
  • Experience with Music Connect, Mediabase, Chartmetric, Cobrand and other industry information systems.

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.  
  • The space to accelerate progress, positively disrupt, and create what happens next  
  • Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

California based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for.  The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

California Pay Range

$100,000 - $120,000 USD

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