Head of E-commerce
If you are driven by performance, product and fan experience, and you enjoy owning things end‑to‑end, this is the opportunity for you.
If you love turning data into growth, ideas into products, and communities into customers — while working at the intersection of commerce, brand and culture — you’ll feel at home in this role.
What you will do
You will own the end-to-end performance and experience of the e-commerce channel, with full accountability over store, funnel, conversion, margins and roadmap.
Working closely with CRM & Audience Development and Label / Physical Commercial teams, you will drive growth, elevate the customer journey and lead the development of exclusive e-commerce products, drops and fan-first initiatives.
Your focus will be on:
- Defining the e-commerce strategy and roadmap aligned with business goals
- Owning commercial KPIs (revenue, margins, ROI, contribution margin) and optimizing product mix
- Managing budgets across acquisition and retention channels
- Optimizing the e-commerce platform (Shop, PDPs, bundles, promos, pre-orders, drops) with a strong CRO & SEO mindset
- Monitoring performance and funnel metrics (GA4, conversion, AOV, CAC/ROAS, retention, LTV when available)
- Improving the end-to-end customer and fan experience, especially during peak moments (drops, releases, tours)
- Leading e-commerce exclusives and product ideation, from concept to pricing and positioning
Who you are
- 7+ years of experience in e-commerce, with direct ownership of performance and store management
- Strong experience with Shopify and/or Magento (PrestaShop / WooCommerce a plus)
- Data-driven, with solid knowledge of GA4, PPC, SEO and email marketing (in collaboration with CRM/Audience teams)
- Familiar with UX, CRO and experimentation
- Business‑oriented but creative, with a strong sensitivity for brand, communities and fan culture
- Comfortable working cross‑functionally with marketing, creative, product, legal and finance teams
- Fluent in English
What we give you:
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.
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