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Field Marketing Manager

New York (Hybrid)

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

As our Senior Manager of Field Marketing, you’ll lead strategy, execution, and measurement for all out-of-home campaigns—direct mail, print, and events. You’ll manage a small team focused on execution as well as serve as the go-to expert on offline channels, and partner with creative, digital, and product teams to innovate new activations that drive brand awareness and pipeline growth.

This role is full-time, based in New York and hybrid. The role reports to the Head of Member Growth. 

As Field Marketing Manager you will:

  • Own end-to-end planning, execution, and reporting for direct mail and other out-of-home campaigns
  • Use project management tools (Asana) to scope, schedule, track, and deliver each campaign on time and on budget
  • Partner closely with customer success, creative, digital, and sales teams to define objectives, coordinate assets, and align on target audiences
  • Set up and maintain campaign tracking frameworks; analyze performance data and deliver clear, actionable reports to stakeholders
  • Coordinate with vendors for print production, mailing services, and other execution partners
  • Drive continuous optimization through A/B testing of creative, messaging, channel mix, and targeting
  • Communicate campaign status and results through regular updates, dashboards, and presentations

What success looks like: 

  • Campaigns launch smoothly and meet defined timelines and budgets
  • Performance metrics are tracked accurately and insights drive measurable improvements
  • Cross-functional teams report high satisfaction with collaboration and clarity of communication
  • Direct mail and field campaigns consistently contribute to member acquisition and conversion
  • Vendor relationships run efficiently and deliver quality at competitive rates

What you’ll bring: 

  • 4+ years of marketing experience with a strong focus on direct mail and out-of-home campaigns
  • Hands-on expertise in executing and optimizing field marketing programs
  • Proficiency with project management tools 
  • Excellent attention to detail and ability to juggle multiple campaigns simultaneously
  • Expert vendor and budget management capabilities
  • Excellent communication, presentation, and stakeholder management skills

The target base salary range for this position is $97,680 - $122,100, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay. 

Benefits provided by Spring Health:

Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.

  • Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
  • Employer sponsored 401(k) match of up to 2% for retirement planning
  • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
  • We offer competitive paid time off policies including vacation, sick leave and company holidays.
  • At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
  • Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. 
  • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
  • Access to Wellhub,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
  • Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
  • Up to $1,000 Professional Development Reimbursement a year.
  • $200 per year donation matching to support your favorite causes.

Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply.

Ready to do the most impactful work of your life? Learn more about our values, what it’s like to work here, and how hypergrowth meets impact at Spring Health: Our Values

Our privacy policy: https://springhealth.com/privacy-policy/

Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.

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