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Digital Marketing Specialist
How you’ll make an impact:
The Digital Marketing Specialist assists with the development, coordination, and execution of marketing campaigns and projects to increase customer and market interest and demand for Strata products and services. This role will report to the Sr. Director of Digital Marketing, and specific responsibilities will include managing marketing platforms, ensuring database accuracy, develop, coordinate and execute marketing campaigns and oversee reporting & analysis of campaign performance to provide insights that will optimize marketing’s ROI.
- Support the marketing director by assisting with planning, execution, and implementation of the marketing strategy and plan including: campaigns, events, advertising, digital marketing, and social media.
- Coordinating email and marketing campaigns to ensure marketing efforts serve immediate and long-term business goals and executing improvements for process and lead generation.
- Understand our marketing technology stack and how it operates as an end-to-end system to support marketing to drive revenue, optimize performance, and enable maximum marketing team productivity.
- Support the day-to-day management of a variety of marketing technologies including Marketo, Salesforce, Wrike, Pathfactory, and 6sense.
- Compile campaign performance reporting across all digital marketing channels, providing insights and optimization recommendations, when possible.
- Aid to launch demand generation processes: lead scoring, MQL assignment, and measuring impact on revenue.
- Assist in ensuring that the marketing calendar is developed and maintained throughout the year.
What we're looking for:
- 5-7 years of experience in a marketing coordinator role
- Knowledge of traditional and digital marketing, social media and channel reporting
- Strong project management and organizational skills
- Strong verbal and communication skills
- Ability to work autonomously with a strong attention to detail
- Willingness to collaborate within and outside the marketing team
- Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and stakeholders
- Enthusiastic, passionate, and a strong work ethic
- You'd really wow us if you have:
- Prior experience using Salesforce, Marketo (or similar platform)
- Experience with reporting campaign results and channel metrics
How we work:
The preferred location for this role is in Chicago, IL or St. Louis, MO. We value our people spending time together and have campuses hosting in-person events located in both cities. We are truly a hybrid environment with all team members experiencing the flexibility to work from home.
Thinking about applying?
Research shows that women and underrepresented groups tend to apply to jobs only when they check every box on a job posting. If you’re currently reading this and hesitating to click “Apply” for that reason, we encourage you to go for it! A true passion and excitement for making an impact is just as important as work experience.
Should you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please reach out to careers@stratadecision.com.
Here @ Strata…
Our culture is driven by our people solving problems together. We embrace learning, collaboration, and continuous career growth. Together, we lift our customers, our products, our company, and our community.
We believe that each of our team member’s unique perspectives and experiences is what drives innovation and positive change. Our individual differences are what make us a more forward-thinking organization. We foster a culture of inclusion, equity and belonging, regardless of race, religion, disability, sex, sexual orientation, gender identity or national origin.
Our Core Values:
While we celebrate what makes each member of our team unique, our core values are what connect us. They set clear expectations for how we approach our work and how each of us can positively influence the experience of our team and our customers.
- We connect with positive intent.
- We are helpful.
- We own it.
- We get better every day.
- We are humble.
Strata is committed to fair and equitable compensation practices. Full-time roles are eligible for an annual bonus based on both individual and company performance. Find out more about Strata benefits here.
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