Paid Search Specialist

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers at your fingertips.

Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com.

What we’re looking for

SurveyMonkey is hiring an ambitious Paid Search Specialist to carry out the platform execution and strategy of our SEM campaigns. In this role, you will help drive growth by optimizing paid search campaigns and analyzing data, to glean the actionable insights that fuel business success. As a subject matter expert, you will manage and optimize search campaigns across Google Ads, Microsoft Ads, and other search platforms to meet performance goals. The ideal candidate is a results-driven search expert with a passion for growth and optimization. You thrive on diving into data, experimenting with strategies, and improving performance metrics to drive the success of our Paid Search program.

What you’ll be working on

• Assist in developing and executing SEM strategies to drive high-quality signups, pipeline, and revenue. Align search campaigns on Google Ads, Microsoft Ads, and other platforms with business objectives and performance goals.
• Provide strategic insights and flag abnormalities within campaigns, provide unique perspectives on potential solutions to business operations, and collaborate with the Paid Search team members.
• Drive performance through bid strategy optimizations, ad copy optimization, and keyword prospecting through Search Query Report analysis. 
• Stay at the forefront of industry trends, leveraging platform expertise (Google Ads, Microsoft Ads) to execute on and contribute to developing innovative strategies and tools that achieve measurable results. 
• Analyze and report campaign performance, delivering actionable insights and stakeholder updates through weekly, monthly, and quarterly reports.
• Collaborate cross-functionally with product marketing, brand, creative, demand generation, and analytics teams to ensure alignment in strategy, messaging, and execution.
• Lead A/B testing initiatives for ad copy, landing pages, and bid strategies to optimize efficiency and impact. Explore automated optimization tools for continuous improvement.
• Oversee budget pacing, ensuring efficient spend allocation while achieving leads and revenue targets. 

We’d love to hear from people with

• 1+ years of hands-on experience managing SEM campaigns. SaaS or B2B experience is highly preferred.
• A proven track record of successfully managing and optimizing account budgets greater than $150,000/year.
• Understanding of utilizing bid strategies to optimize towards RoAS, CAC, and LTV.
• A high level of proficiency in using Google Ads, Microsoft Ads. Familiarity with Search Ads 360 is an asset.
• An analytical mindset, with strong data manipulation skills in Excel/Google Sheets.
• Some experience in running A/B tests, refining ad copy, and improving landing page relevance to boost conversion rates.
• A strong ability to communicate, collaborate, and continue learning in a fast-paced environment.

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Why SurveyMonkey? We’re glad you asked

At SurveyMonkey, curiosity powers everything we do. We’re a global company where people from all backgrounds can make an impact, build meaningful connections, and grow their careers. Our teams work in a flexible, hybrid environment with thoughtfully designed offices and programs like the CHOICE Fund to help employees thrive in work and life.

We’ve been trusted by organizations for over 25 years, and we’re just getting started. Our milestones include celebrating a quarter-century of curiosity with 25 acts of giving, opening new hubs in Costa Rica and India, crossing the threshold of 100 billion questions answered, and earning recognition as one of the Most Inspiring Workplaces across North America and Asia.

We live our company values—like championing inclusion and making it happen—by embedding them into how we hire, collaborate, and grow. They help shape everything from our culture to our business decisions. Come join us and see where your curiosity can take you.

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.