Job Application for Manager, Brand Media and MarCom Planning at Taco Bell

New

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. 

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

About the Job:

The Manager of Brand Media + MARCOM Planning is a pivotal role focused on shaping and executing Taco Bell’s brand strategy and marketing calendar through integrated paid media and marketing communication (MARCOM) planning across Paid, Owned, and Earned (POE). This role involves overseeing long-term media strategies, creating impactful brand campaigns, and managing sponsorship and partnership programs. We’re seeking a strategic integrator and team coach to lead the planning and execution of all consumer-facing marketing efforts across paid, owned, and earned channels. This role ensures that campaigns and activations — spanning paid media, social, CRM, menu/retail, PR, and creator partnerships - are cohesive, on-brand, and optimized to drive business impact and transaction goals. The ideal candidate thrives at the intersection of strategy, execution, cross-functional collaboration, and team development.

The Day-to-Day:

MARCOM & Experience Planning

Lead development and execution of the annual MARCOM strategy across paid, owned, and earned channels, ensuring integration across key marketing pillars and alignment to consumer insights and cultural trends.
Partner with cross-functional teams and analytics to shape marketing calendars, forecast campaign success, and deliver integrated experiences that drive sales, engagement, and growth.
Manage experience stack planning and short-term consumer windows, prioritizing high-ROI messaging, channel sequencing, and leadership alignment.

Brand Paid Media Strategy

Lead brand paid media campaigns and partnerships (sports, gaming, music, fashion) to drive innovation adoption, cultural relevance, and top-of-mind presence with Gen Z and Gen Alpha.
Oversee execution of major brand initiatives annually, integrating paid, owned, and earned strategies in collaboration with cross-functional teams and external agencies.
Manage budgets, sponsorship contracts, and agency relationships while ensuring alignment with integrated media and calendar planning.
Coach and develop direct reports, fostering a collaborative, high-performance team environment.

Is This You?

Minimum 9 years of experience in Cross-Channel Media Planning and Communications Planning.
Experienced in Media Planning: Proven track record developing and leading long-term media strategies and managing brand campaigns. Deep understanding of online and offline media planning to define and rationalize the best channel mix to maximize reach and impact across audiences.
Skilled in Communication Planning: Excel at creating and refining systems for marketing communications. Experienced in developing integrated campaign plans across Paid, Owned, Earned, and able to act as a thought partner across offline and online channels.
Innovative and Forward-Thinking: Strategic thinker who drives media and marketing innovation, ensuring campaigns resonate with key demographics like Gen Z and Gen Alpha.
A Strong Collaborator: Thrive in cross-functional teams, managing relationships with stakeholders, agencies, and partners to ensure seamless execution of brand and media strategies.
Customer-Centric: Skilled at applying customer insights to develop strategies that engage and expand Taco Bell’s customer base. Leverages research into emerging demographics to drive effective, relevant marketing.
Organized and Proactive: Bring structure to complex planning processes and proactively address challenges with creative solutions. Strong project management, organization, and budgeting skills.
Excellent communicator: Ability to communicate complex information clearly and succinctly with individuals at all levels, including C-suite and VP leadership.
Thrives in Fast-Paced Environments: Comfortable managing multiple campaigns in market simultaneously and adapting quickly to changing priorities.

Work-Hard, Play-Hard:

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, carwash,
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name

Salary Range: $134,500 to $158,300 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - To view the "Know Your Rights" poster, click here: https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal. You may also access Taco Bell’s Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees at https://jobs.tacobell.com/wp-content/themes/jobs.tacobell.com-2024/assets/build/doc/Employee+Privacy+Notice+%28TB%29+%2820230701%29_2024%2811-15-2024%29-Final.pdf

Create a Job Alert

Interested in building your career at Taco Bell? Get future opportunities sent straight to your email.

First Name

Last Name

Country

Phone

Location (City)

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

How did you hear about this job?

Are you a current or past employee of Yum! (Pizza Hut, KFC, The Habit) or Taco Bell?

Select...

If yes, which brand were you employed with and when was your last date of employment?

Are you currently authorized to work in the U.S. on a full-time basis?

Select...

Will you now or in the future require sponsorship for employment visa status?

Select...

Do you have at least 9 years of experience developing and executing integrated brand campaigns across paid, owned, and earned channels?

Select...

Have you led the development and execution of long-term media strategies for a national or global brand, including managing campaigns across online and offline channels?

Select...

Have you directly managed large-scale media budgets and external agency/partnership contracts (e.g., sponsorships, sports, music, or cultural partnerships)?

Select...

Do you have prior people-management experience leading and developing a team?

Select...

LinkedIn Profile

Website

Are you willing and able to come into the Irvine, CA office 3 days per week (Tuesday-Thursday)? Or, relocate to a commutable distance to the Irvine, CA office?

Select...

Do you meet the minimum education and/or experience requirements listed in the job description?

Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Taco Bell’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Gender

Select...

Are you Hispanic/Latino?

Select...

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran Status

Select...

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury

Disability Status

Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Manager, Brand Media and MarCom Planning

Apply for this job

Voluntary Self-Identification

Voluntary Self-Identification of Disability