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Content Specialist

New York, United States

Durst Profile:

Since 1915, The Durst Organization has been a family-run business dedicated to the principles of innovation, integrity, community, and sustainability. We develop, build, own, and manage premier office towers and residential buildings that set new standards in environmental responsibility and user efficiency. Our enduring relationships with our tenants and partners are critical to our success and have made us generations of builders, building for generations. We build, own, and operate many of the world’s most innovative and efficient buildings. We create value for our tenants and partners by developing sustainable residential and commercial properties in which people live, work, and thrive.

Overview:

The Content Specialist supports a range of communications and digital marketing initiatives with a strong focus on content creation, social media management, and campaign coordination. This role is ideal for a creative generalist who can produce high-quality content across platforms to help drive brand awareness and engagement.

In partnership with the communications and marketing teams, the Content Specialist will be a storyteller for an iconic real estate portfolio with buildings including One World Trade Center, One Five One West 42nd Street, and VIA 57 WEST. The Content Specialist will collaborate with the communications and marketing teams to explore buildings, neighborhoods, and the history of a company that has shaped New York City for 110 years.

Responsibilities:

  • Create, write, and publish compelling content for social media (for example: LinkedIn and Instagram), email newsletters, Durst-residential and Durst-commercial Apps, internal communications platforms, and other digital channels.
  • Consistently capture and reflect Durst’s unique voice and perspective throughout all executions to maintain brand affinity.
  • Support and develop content marketing strategies that align with initiatives and company goals.
  • Manage the planning and execution of content calendars to align with broader Communications/Marketing campaigns and business goals.
  • Coordinate and track timelines, deliverables, and performance metrics for campaigns and content initiatives to support company goals.
  • Monitor and engage with audiences across platforms, responding to comments and messages as needed, while maintaining Durst’s voice and brand image.
  • Support all brand storytelling efforts with audio/visual content including hooks, photos, and videos.
  • Oversee and direct consultants (such as videographers) to help produce desired content on time and within budget.
  • Maintain digital asset libraries and ensure content consistency with brand guidelines.
  • Assist with reporting on content performance and provide insights to guide future efforts.
  • Monitor trends and adopt best practices to produce top-quality content to support business objectives.
  • Serve as a resource, advocate, and catalyst for sustainability at The Durst Organization. Apply the skills unique to your core job responsibilities for practical integration of sustainability into processes, standard operating procedures, and adopted business practices. Seek to empower our colleagues, consultants, tenants and residents to prioritize and actively engage in environmental stewardship.
  • Perform all other related duties as required and assigned.

Qualifications:

  • 4-6 years of experience in marketing, communications, journalism, or a related field
  • Bachelor’s degree in marketing, communications, journalism, related field or equivalent related experience required
  • Strong writing, editing, and storytelling skills across digital formats
  • Proven experience creating high-quality content on social media platforms such as LinkedIn, Instagram, etc.
  • Must provide portfolio of digital social media content
  • Project management experience preferred
  • Previous relevant experience within Real Estate industry, preferred
  • Familiarity with content tools such as Canva, Buffer/Hootsuite, Mailchimp, and Google Analytics
  • Highly organized with the ability to manage multiple projects and deadlines
  • Passion for digital content, social media trends, and audience engagement; and passionate about New York City

Salary Range: $100,000 - $120,000

EEOC

Equal Opportunity Employer and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities.

The Durst Organization and Affiliates is an equal opportunity employer for all and an employer for qualified veterans and individuals with disabilities in accordance with the Vietnam Era Veterans' Readjustment Assistance Act (VEVRAA) and the Rehabilitation Act of 1973. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, genetic information, disability or protected veteran status, or any other characteristic protected by law. Please click here for more information about Equal Opportunity Employment – Notice of Rights (EEO is the Law).

We seek individuals who exemplify The Durst Organization’s mission of providing the best service to our tenants, residents and partners. If you are ready to make a change and would like to join our team of dedicated professionals please review the currently open job listings and apply for those positions for which you meet the minimum qualifications.

If you are a qualified individual with a disability, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use the careers site as a result of your disability. To request an accommodation, please click here and let us know the nature of your request and provide your contact information. Please do not direct any other general employment related questions using the link provided. We will only respond to inquiries concerning requests for reasonable accommodations.

The content provided on this site is intended for informational purposes only and is not intended to constitute an offer or solicitation. Despite the efforts of The Durst Organization to provide accurate information on this site, it is not possible to ensure that all information is correct or up to date. Information on this site does not modify or supersede tenants’ lease terms. The Durst Organization assumes no responsibility or liability for any actions taken as a result of using this site, or for errors or omissions in the content found on this server.

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THIS SITE AND THE CONTENT ARE PROVIDED ‘”AS IS” AND WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED. TO THE MAXIMUM EXTENT PERMITTED UNDER APPLICABLE LAW, THE DURST ORGANIZATION DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, HABITABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. THE DURST ORGANIZATION DOES NOT REPRESENT OR WARRANT THAT THE CONTENT CONTAINED ON THE SITE WILL BE CORRECT, ACCURATE, ADEQUATE, USEFUL, TIMELY, OR RELIABLE, OR THAT RECEIPT OF THE CONTENT WILL BE UNINTERRUPTED OR ERROR-FREE. THE DURST ORGANIZATION DOES NOT UNDERTAKE TO CORRECT DEFECTS IN THE CONTENT, OR TO ENSURE THAT THIS SITE OR THE SERVER THAT MAKES THE SITE AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.

 

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