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SEO Copywriter Specialist
Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce & lifestyle destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations.
- Produce clean, keyword-optimized SEO content for brand, category, and bespoke landing pages across THE ICONIC’s catalogue.
- Edit and upload content into THE ICONIC’s CMS, ensuring accurate population of metadata and hyperlinking as required.
- Implement market-leading SEO techniques, optimizing meta titles, descriptions, headers, and internal linking.
- Collaborate closely with internal stakeholders to enhance the quality and consistency of our SEO content.
- Track and analyze content performance using tools like Google Analytics, SEMrush, or Ahrefs, making data-driven decisions to improve SEO outcomes.
- Conduct regular site and content audits to identify legacy content that can be improved or updated, making recommendations as needed.
- Analyze competitor content and SEO strategies, identifying opportunities and market gaps to enhance our competitive edge.
- Partner with UX, product, and content marketing teams to ensure all content is optimized for both search engines and users.
- Keep all SEO content guidelines up-to-date and accurate.
- Manage the end-to-end SEO workflow, working closely with external agencies to action SEO tasks.
About You / Skills Required:
- SEO Expertise: You have an intimate understanding of SEO and Google best practices, particularly across all devices, with an app-first approach being ideal.
- Fashion eCommerce Knowledge: You possess a strong and comprehensive understanding of fashion eCommerce, along with a deep familiarity with THE ICONIC’s brand identity.
- Proven SEO Copywriting Experience: Your experience in crafting copy specifically for SEO purposes is extensive, and you understand how to optimize content to drive organic traffic.
- Communication Skills: Your written and verbal communication skills are exceptional, allowing you to clearly articulate ideas and produce engaging, high-quality content.
- Brand TOV Interpretation: You have a keen understanding of the importance of brand tone of voice (TOV) and know how to seamlessly interpret it into content that drives engagement and tells a compelling story.
- Ability to Thrive Under Pressure: You excel in fast-paced environments, maintaining composure and delivering high-quality work, even under pressure.
- Team Player & Self-Starter: You can work autonomously while also thriving as part of a team, demonstrating initiative and collaboration to meet shared goals.
Life at THE ICONIC
At THE ICONIC, we believe in doing things a little differently. Whether it's the way we work, our unstoppable growth mindset, or our dedication to sustainability—every ICONITE brings their own unique flair, and we have an absolute blast along the way! People are our greatest asset, and our ICONITE experience is all about empowering you to be your best self—while having a ton of fun doing it!
Here’s a taste of what life at THE ICONIC looks like:
🌟 Flex Your Way – Hybrid working options so you can slay your day wherever works best for you!
🧠 Learning Collective – From learning days to hackathons, we’re all about leveling up our skills together!
👨👩👧👦 Parents at THE ICONIC – Parental leave and an extra day off for your Child's first day at school, because those moments matter.
🎂 Birthday Bliss – Celebrate YOU with a paid day off and an ICONIC voucher to spoil yourself!
🛍️ Style Game Strong – Our Iconic staff discounts and exclusive sample sales will keep your wardrobe on point at all times
💪 Wellness – Access to discounted gym memberships and wellbeing programs because a healthy you is a happy you!
💛 People First – We’ve got your back (and your family's!) with our Employee Assistance Program.
🌍 Do Good, Feel Good – Give back through volunteer days with our Charity Partner, Thread Together, and make a difference in society and the environment.
👯♀️ Refer a Friend, Reap the Rewards – Score big with our referral program when your recommended friends join the ICONITE crew!
If you’re passionate about creating impactful, SEO-driven content and want to contribute to one of Australia’s leading fashion and lifestyle destinations, we’d love to hear from you!
We are committed to providing reasonable arrangements to all individuals participating in our application and interview process, and while performing job functions. If you require any accommodations or adjustments prior to the submission of your application or throughout your interview process, please contact our Talent Attraction team directly: talent.attraction@theiconic.com.au
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