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Research Analyst, Marketing Audience Insights

New York, NY

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

About The Role: 

The research analyst is a member of the New York Times audience insights team. You'll inform brand, media and marketing strategies by providing an understanding of our audience, and translating audience insights into marketing and messaging. You will report to the senior manager of marketing and audience insights and will collaborate with colleagues in marketing to guide brand equity, subscriptions and retention. You will provide research-based insights to inform decisions. This is a hybrid position in NYC.

Responsibilities:

  • You will manage the development and analysis of 5 company brand tracking surveys to measure brand health, understand performance against team goals, and identify opportunities for marketing, product, and editorial teams. This includes writing questionnaires, collaborating with tracking vendors, analyzing large datasets to uncover insights, and developing reports with clear, research-driven visuals and recommendations. 

  • You will implement qualitative and quantitative research studies among our target audience to support the creative development process (e.g., perception studies, creative concept tests)--from developing screeners and questionnaires, to launching surveys and unmoderated studies, to reporting results to partners. 

  • You will manage social listening analysis and measure the success of earned media and social media efforts.

 

Basic Qualifications:

  • 2+ years of collaborative hands-on experience in marketing research or consumer insights, with an emphasis on quantitative research methodologies 

  • 1+ years experience leading all facets of a brand health tracking program, including questionnaire development, data mining, reporting and vendor relationship

  • 1+ years of experience analyzing large datasets, identifying insights, and creating clear, compelling presentations

 

Preferred Qualifications:

  • 1+ years of experience implementing qualitative research studies, including screener development, discussion guides, and qualitative reporting

  • 1+ years of experience working with any of the following: SPSS or R, international market research, a consumer app or online subscription company

  • Interest and fluency in social media measurement for platforms like Instagram, TikTok and YouTube

REQ-018188

The annual base pay range for this role is between:

$88,000 - $95,000 USD

 

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all  backgrounds to apply.

We are  an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.  The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here. 

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

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For information about The New York Times' privacy practices for job applicants click here.

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