Back to jobs

Digital Customer Success - Campaign Manager

Remote - Alberta, Canada

See yourself at Twilio

Join the team as our next Digital Customer Success Campaign Manager.

Who we are 

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion mean that no matter your location, you’re part of a vibrant, diverse team making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

About the job

The Digital Customer Success Campaign team at Twilio Segment is an agile team that has a large impact cross-functionally.  We focus on creating programmatic campaigns via in-app and email that move customers through the customer lifecycle from onboarding, adoption, risk expansion and ultimately to advocacy.

We partner with a range of cross-functional partners to help our customers get to value, and we measure ourselves by the customer outcomes we create. The team also serves as a conduit for the voice of the customer to be transmitted to internal teams which improves the quality of what we build.

The Digital Customer Success Campaign Manager position is a perfect role for someone who has an exceptional drive to execute and iterate, is a resourceful problem solver, has an analytical mindset, and is a strong writer. This role will own one-to-many digital engagement strategies across all of Segment’s customers with the goal of improving product adoption and customer retention using digital-led methods. Do you thrive using analytics to prioritize in an ambiguous environment? Do you enjoy taking on the challenge of educating hundreds of customers at scale? Are you passionate about representing the voice of the customer across internal teams? If so, you may be the Digital Customer Success Campaign Manager we’re looking for!  

Responsibilities

In this role, you’ll:

  • Campaign Development: Create programmatic customer-facing campaigns via scalable channels (email, in-app, community, etc.) to drive customer outcomes focused on customer health and retention along the customer lifecycle. Own the development and execution of campaigns end to end (research, segmentation, writing, measurement, documentation, and iteration).
  • Hypothesize + Measure: Create a hypothesis and expected outcomes, then measure and analyze results. Document learnings and optimize campaigns continuously through testing, iteration and innovation.
  • Personalization + Campaign Design: Develop data-driven methods for targeting and personalization to gain a deep understanding of customer segments and user personas. Thoughtfully craft multi-step journeys to optimize for customer action, leverage Liquid Logic to customize content.
  • Documentation + Iteration: Document and socialize learnings within the DCS team by documenting campaign development and outcomes, and giving and receiving feedback in a team setting with internal campaign critique and demo sessions, identify innovative channels to diversify digital-led engagement.
  • Cross-Functional Partnership and Influence: Partner closely with Pooled CSMs, Marketing, Product Managers, and Product Marketing Managers to develop campaigns in your lifecycle stage that drive customer health and optimization of Segment. Leverage internal visibility to socialize customer feedback and insights to cross-functional partners.
  • Domain + Industry Expertise: Become an expert on the Segment platform and CDP concepts/trends, while keeping up with Digital Customer Success trends and best practices.

Qualifications 

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

  • You have experience (5+ years) working on digital customer success campaigns or programs in a B2B capacity across a variety of channels (e.g. email, in-app, webinars etc.). Customer marketing, campaign management, or customer success experience could also work.
  • You have a bias towards action, and quickly move from ideation to validation to execution.
  • You have the aptitude for digesting and communicating technical and analytical concepts across audiences of varying technical ability.
  • You have a learning mindset, and a track record of receiving constructive feedback and turning it into meaningful change. You also prioritize delivering constructive feedback up, down, and cross-functionally.
  • You have a reputation with cross-functional teams as being innovative, accountable, and reliable.
  • You have exceptional written and verbal communication skills.
  • You’re excited to scale a team and drive a huge impact.

Desired:

  • Have some combination of Customer Success, Customer Marketing, or Product Marketing experience
  • Have used Customer.io, Chameleon, Segment, Salesforce, Looker
  • Are able to write Liquid and SQL
  • Are familiar with the CDP an/or Martech landscape

Location

This role will be remote, and based in Canada.

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!If this role isn't what you're looking for, please consider other open positions.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the state. 

Applications for this role are intended to be accepted until November 30, 2024 but may change based on business needs. 

 

Twilio is proud to be an equal opportunity employer. Twilio is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodation@twilio.com.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

How did you hear about Twilio? *

Please click all that apply

Select...
Select...
Select...
By clicking the "Acknowledge" button, you acknowledge that Twilio processes data in accordance with the Twilio Applicant Privacy Policy. *

Twilio is proud to be an Equal Employment Opportunity employer

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Voluntary Self-Identification of Race & Ethnicity and Protected Veterans Status

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Twilio’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305, OMB Control Number 1250-0005, Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations@twilio.com

Select...
Select...
Select...
Select...
Select...