Digital Marketing Specialist (Google & Facebook Ads)

Twin Health 

At Twin Health, we empower people to reverse, prevent and improve chronic metabolic diseases. Twin Health invented The Whole Body Digital Twin™ , a dynamic representation of each individual’s unique metabolism, built from thousands of data points collected daily via non-invasive sensors and self-reported preferences. The Whole Body Digital Twin delivers a new standard of care, empowering physicians and patients to make personalized data-driven decisions. 

Working here  

Our team is passionate, talented, and driven by our purpose to improve the health and happiness of our members. Our culture empowers each Twin to do what’s needed to create impact for our members, partners, and our company, and enjoy their experience at work. Twin Health was awarded Innovator of the Year by Employer Health Innovation Roundtable (EHIR) (out of 358 companies), named to the 2021 CB Insights Digital Health 150, and recognized by Built In's 2022 Best Places To Work Awards. Twin Health has the backing of leading venture capital funds including ICONIQ Growth, Sequoia, and Sofina, enabling us to scale services in the U.S. and globally and help solve the global chronic metabolic disease health crisis. We have recently announced broad and growing partnerships with premier employers, such as Blackstone and Berkshire Hathaway. We are building the company you always wished you worked for. Join us in revolutionizing healthcare and building the most impactful digital health company in the world!

Excited to join us and do your part in improving people’s health and happiness?

Work from Office: Chennai

Responsibilities:

• Plan, create, and manage paid ad campaigns on Google Ads and Facebook Ads.
• Optimize ad copy, images, and landing pages for better performance and ROI.
• Monitor and analyze key performance indicators (KPIs) to ensure the achievement of campaign objectives.
• Conduct keyword research, audience targeting, and bid optimization.
• Track and report on campaign performance, providing insights and recommendations for improvement.
• Collaborate with the design and content teams to develop ad creatives and strategies.
• Stay up-to-date with digital marketing trends, platform updates, and best practices for both Google and Facebook advertising.
• A/B testing to improve ad performance.

Requirements: 

• 1-3 years of experience managing Google Ads and Facebook Ads campaigns.
• Strong understanding of paid search and paid social media strategies.
• Experience with Google Ads Manager and Facebook Business Manager.
• Proficiency in Google Analytics, Google Tag Manager, and other analytics platforms.
• Analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.