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Head of Lifecycle Marketing (all genders)

Berlin

Meet Urban Sports Club

We are Europe’s leading platform for sports and wellness. Our mission is to inspire people to lead active, healthy lives  and with just one membership we offer access to thousands of fitness and wellness experiences across Europe.

But what truly sets us apart? We believe our people are at the heart of everything we do. If you’re curious about how we work, what we value and how you might grow with us, explore our Culture Hub & Career Opportunities.

The opportunity

As our Head of Lifecycle/Retention Marketing you will own the end-to-end lifecycle strategy, with a specific focus on increasing activation rates across our Corporate client base and reducing churn. As part of the Marketing leadership team, you will play a pivotal role in shaping the growth of Urban Sports Club across Europe working closely with the Sales team.

You will develop and deliver sophisticated lifecycle programmes that turn new users into loyal advocates, with a focus on measurable impact across activation, engagement, retention and reactivation.

What you will do

  • Define and execute a lifecycle marketing strategy aligned with corporate goals.
  • Identify key journey moments and design data-driven campaigns to drive activation, engagement, and retention.
  • Develop tailored activation programmes for Corporate members.
  • Own and optimise always-on and triggered campaigns across channels, with a strong focus on AI and automation.
  • Lead the marketing automation roadmap and ensure a best-in-class martech stack.
  • Collaborate with Brand, Product, Sales and Customer Experience to align lifecycle efforts.
  • Use predictive analytics to reduce churn and deploy targeted save tactics.
  • Build, mentor, and inspire a high-performing Lifecycle Marketing team.

What you'll need to succeed

  • You bring 8+ years of experience in Lifecycle, CRM, Retention, or Customer Marketing, with at least 3 years in a leadership position.
  • You are experienced working in high-growth, multi-country organisations; B2B2C environment or with Corporate client bases highly preferred.
  • You bring deep expertise in marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud, HubSpot) and CRM systems.
  • Strong analytical skills help you turn complex data into actionable insights and strategies.
  • A commercial mindset paired with a passion for member experience drives your decision-making.
  • You excel at managing stakeholders and influencing cross-functional teams.
  • With high energy and a self-starter attitude, you naturally take ownership and have a bias for action.

What’s in it for you 

  • Free Urban Sports Club L Pro Membership + Friends and Family Discount: Stay active with free membership, plus discounts for friends and family.
  • Flexible Work Model: Enjoy a hybrid work setup, balancing on-site and remote work options to fit your lifestyle.
  • Extended Remote Work Options: Work up to 120 days remotely within the EU, the UK, and Switzerland, including 30 days outside the EU. You’ll also have the option to desk-swap at our other European offices.
  • WorkOUT Life Balance: Take advantage of 30 days of paid vacation annually, plus two additional days for volunteering, flexible working hours, and complimentary access to our mental health provider Open Up.
  • Personal Development: Receive an annual budget of €1,000 for professional growth, with regular internal training sessions and weekly German and English language classes.
  • Engaging Team Culture: Participate in regular team and company events along with wellness initiatives that help you stay productive, healthy, and engaged in a hybrid work environment.

Urban Sports Club is committed to providing a friendly, safe, and welcoming environment for everyone who applies for a position or already works with us, regardless of their sports preferences, gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, or religion (or lack thereof).

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