Public Relations and Media Content Manager

Who we are...

Verra Mobility is a global leader in smart mobility. We develop technology-enabled solutions that help the world move safely and easily. We are fostering the development of safe cities, working with police departments and municipalities to install over 4,000 red-light, speed, and school bus stop arm safety cameras across North America. We are also creating smart roadways, serving the world's largest commercial fleets and rental car companies to manage tolling transactions and violations for over 8.5 million vehicles. And we are a leading provider of connected systems, processing nearly 165 million transactions each year across 50+ individual tolling authorities. 

Culture 

Verra Mobility Corporation is a rapidly-growing, entrepreneurial company that operates with a people-first philosophy and approach. The company lives by its core values—Do What’s Right, Lead with Grace, Win Together, and Own It—in everything it does for its customers and team members. The company seeks to grow aggressively, both organically and through acquisition, to continue to be the undisputed market leader with these five core competencies: bias for action, customer focus, teamwork, drive for results, and commitment to excellence.

Position Overview:

Verra Mobility seeks a driven and skilled communicator to help propel effective public relations campaigns that advance the Government Solutions business strategy and brand leadership. Reporting into the Government Solutions Marketing team, this role will lead PR and media content creation focusing on business, technology, and industry media placement. Responsible for the strategy and placement of media, as well as the creation of content, the candidate will have a strong writing and media relations background with proven success with the ability to navigate the dynamic space of the industry and our quickly growing B2G business unit.

We’re looking for someone with a journalistic mindset and a drive to move the needle. This role will work closely with the communications leader and business spokesperson to create, produce, and execute a national PR strategy.

Essential responsibilities of the role include:

40% Media Relations - Develop ambitious and proactive media engagement strategies in support of elevating Verra Mobility’s brand and thought leadership campaigns.

• Maintain journalist and editor database to identify media opportunities and expand upon media targets.
• Develop media pitches and strategies to engage journalists and secure positive coverage in industry publications, broadcast, and online media.
• Proactively seek new opportunities to expand Verra Mobility’s brand coverage and work with other marketing and communication team members to capitalize on company efforts and programs to clinch media placement in key markets, including assisting clients in local markets
• Pitch and secure national media placement from trade publications to syndicated television to local print outlets.
• Work with the digital strategist and corporate team to build and maintain the newsroom webpage and social media calendar to execute a constant flow of information.

40% Content Creation - As the content creation lead, this person will be responsible for writing and creating engaging content for company use and be the lead writer for external articles and publications.

• Write and review copy for a variety of mediums such as (but not limited to) media pitches, program key messages, blog posts, press releases, byline articles, FAQs, third-party content, briefing docs, and spokesperson notes.
• Build and maintain the content editorial library for the Communications team and coordinate with all stakeholders to keep campaigns and assignments on task.
• Work cross-functionally between business unit teams to use your journalistic mindset to dig into data, sniff out new and relevant brand stories, and find new ways to leverage our leaders and brand in the industry.
• Collaborate with the client communications manager to build case studies, social media posts, and a content library with client-approved data that the business unit will use to support marketing and media efforts.

20% Public Relations – Work with third parties and clients to create new PR opportunities and position Verra Mobility as a leader in product solutions.

• Identify speaking opportunities for leadership to expand PR efforts on a national and local level, elevating our brand and its leaders to the next level.
• Produce PR campaigns that leverage our leaders and the brand as industry experts—this includes building communications plans, creating digital videos, and working with a graphics designer to build a branded campaign.
• Track and analyze the success of PR campaigns using relevant metrics (e.g., media mentions, social media engagement, etc.). Assist in messaging and help shape the overall brand of the Government Solutions business unit.

What You’ll Need to Succeed:

• This person must be creative and ambitious, constantly telling the same story in a new way. Using your journalist instincts and creative writing ability, you will help decide what stories to tell and how to best tell them. You’ll also be hungry to always challenge the status quo and to constantly move the needle.

Qualifications

• A degree in communications, public relations, journalism, or a similar area of study is preferred.
• 8+ years of experience managing PR or media relations for a large multi-region company with a proven track record of landing continuous media coverage.
• Prior experience as a journalist, reporter, or working in-house for a PR agency or similar organization is crucial to the success of this role.
• Strong writing ability and proven oral communication skills.
• Experience using Adobe Creative Suite to create communication collateral – InDesign, Photoshop & Premier Pro – is a bonus!
• Writing samples required.
• This hybrid role will be based in Mesa, Arizona. Fully remote work is at the hiring manager's discretion, with preference given to local candidates.