Account Director, Retail

About Viant

Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s Innovation award for AI Advancements.

The Opportunity

Viant’s Retail business is growing, with enterprise and mid-tier retailers adopting our DSP through agency relationships.. We are now seeking an Account Director, Retail to further accelerate our growth in this category by scaling brand-direct demand, expanding agency adoption, and strengthening our position as a leader in targeting and measurement solutions. In this role you will lead the next phase of growth in one of the most complex and high-potential categories in programmatic advertising.

 

The ideal candidate brings a proven track record of building direct brand relationships across Retail advertisers while also having experience collaborating with agencies to influence ad tech adoption. She/He will be responsible for growing category revenue, influencing the go-to-market strategy, and working cross-functionally with Product, Business Development (Data, Measurement, Technology, Supply), Marketing to elevate Viant as the premier programmatic solution for Retail marketers.

Key Responsibilities

Accelerate Viant’s Retail Growth

• Grow and scale Viant’s Retail footprint by expanding direct relationships in the Mass Merchant, Grocery, Convenience,, and Specialty categories.
• Establish Viant as the premier programmatic solution for the Retail category by evangelizing our DSP differentiators across targeting, measurement, insights, and identity solutions for both RMNs and Retail brand investment..
• Drive greater industry awareness through thought leadership, conference participation, and client education.

Brand-First Demand Generation & Agency Influence

• Own and grow brand-direct demand while also supporting the core sales team in driving agency adoption across the Retail category.
• Develop and execute a brand-first strategy that ensures Viant is in the consideration set for DSP adoption across leading Retailers.
• Partner with agency teams to help them navigate the evolving Retail programmatic landscape and ensure Viant is the platform of choice.

 

Product & Business Development 

• Collaborate with Business Development to identify key data, measurement, and supply partnerships that strengthen Viant’s Retail offering.
• Ensure Viant’s measurement solutions align with Retail marketing best practices and help clients drive enterprise value for their brands.

What You Bring

• 10+ years of advertising experience and a minimum of 5+ years in collaborating with Retail marketers (brand-direct, agency, or vendor side experience).
• Expertise in Retail marketing, preferably in a brand-direct capacity (will also consider vendor-side and agency experience).
• Deep understanding of programmatic advertising (CTV, Streaming Audio, Online Video, Display, DOOH, and Mobile) and how it applies to brands.
• A proven track record of building brand-direct relationships and scaling programmatic adoption.
• Self starter with experience closing large MSAs in adtech, programmatic, or digital media.
• Ability to work cross-functionally with sales, product, business development, and marketing teams.
• Strong analytical and strategic mindset, with the ability to translate industry challenges into advertising solutions.
• Excellent communication and presentation skills, with the ability to evangelize to Viant’s leadership in programmatic advertising.

Why Viant?

• Join a company with a growing Retail business and take it to the next level.
• Work at the forefront of autonomous advertising.
• Work at the cutting edge of programmatic advertising with a leading DSP in the market.
• Competitive compensation, benefits, and career growth opportunities.

 

Viant Technology Inc. (NASDAQ: DSP) is a leader in CTV and AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant’s omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best AI-Powered Advertising Solution and Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s AI Excellence Award. Learn more at viantinc.com.

 

Viant is an equal opportunity employer and makes employment decisions on the basis of merit.  Viant prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws.  Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.

 

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