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Senior Cybersecurity Product Marketing Manager - Data Security Platform

Washington, DC

About Virtru:

Virtru is a leading data protection provider backed by some of the foremost venture capital firms in Silicon Valley and the Mid-Atlantic region, including Iconiq Capital, Bessemer Venture Partners, Foundry Capital, and Tiger Global. Today, more than ever, data demands respect, and that’s why Virtru is committed to changing the rules for data privacy. At Virtru, we equip our customers to take granular control of their data—everywhere it’s shared—through end-to-end encryption for Google, Microsoft, and other data sharing platforms. Our market-leading portfolio of data encryption and privacy enhancing applications are remarkably easy to use, fast to implement, affordable for all, and built on the Trusted Data Format (TDF) open standard.

At Virtru, our motto is "Respect the people. Respect the data." Respecting data to us means keeping it secure and protected at all times across its entire lifecycle. We firmly believe that when you respect data, you’re demonstrating respect for the people who own that data.

Working at Virtru, you'll be inspired by colleagues who are passionate about the work they do. We are dedicated to creating an atmosphere that sparks creativity, connection, and professional growth while empowering each other to do our best work. We're building something special at Virtru. We hope you consider joining our team and helping us create a brighter future for data privacy.

Compensation: $150,000-185,000/year

Senior Cybersecurity Product Marketing Manager - Data Security Platform | Washington, DC or Remote US

About the Role

We seek a visionary Cybersecurity Product Marketing Leader to define and drive our go-to-market strategy for our mission-critical Data Security Platform. This isn't about executing a pre-defined playbook—you'll create that playbook, shaping positioning and thought leadership for technology that protects sensitive data across Fortune 500 companies and government agencies. Success in this role means driving sales growth, increasing market awareness, fostering adoption among developer communities, and equipping our sales channels with compelling materials, accelerating the sales cycle. The ideal candidate brings cybersecurity domain expertise, proven enterprise software launch experience, and strong technical aptitude to elevate our presence in the zero trust security landscape.

Virtru is a remote-first company, and we welcome candidates who live anywhere within the continental United States to apply.

 

What You Will Be Doing

Market Insights: Create strategic insights into how we can impact potential customers. Collaborate with Product Management and Sales to develop targets, personas (both economic and technical), and buyer insights for technical and business decision-makers across enterprise and government sectors.

 

Strategic Positioning: Develop product positioning and messaging that differentiates our data security solutions in the crowded cybersecurity landscape. Create tailored messaging that resonates with technical audiences, including developers, security engineers, and architects. Collaborate with key stakeholders to determine and monitor product pricing strategies that align with market expectations and value delivery.

 

Commercial Readiness: Serve as a critical liaison between Product, Sales, and Marketing to ensure seamless product strategy execution. Drive internal and external launch readiness efforts for product introduction. This effort includes assisting Marketing and agency resources with buyer educational resources and demand generation programs; Product Management with product positioning, pricing, and internal systems readiness; Customer Success, Sales, and Channel partners with required education programs and other necessary go-to-market resources.

 

Technical Engagement: Develop strategies to drive adoption and engagement within technical communities, particularly for developer-focused offerings. Create technical content and resources demonstrating the value of our security solutions to highly technical audiences.

 

Content Creation: Design and manage ongoing enablement initiatives that equip Sales and channel partners with up-to-date tools and messaging. Develop organized training sessions and continuously gather feedback to refine content, demos, and readiness materials. Assist the product training team with updating the curriculum and other study aids. Develop thought leadership content that establishes Virtru as an authority in data-centric security and zero-trust solutions.

 

Assess Competitive Landscape: Oversee the monitoring and operational reporting of the competitive landscape, including SWOT, positioning, and pricing analysis of key competitors in the enterprise security and data protection markets.

 

Required Qualifications and Experience

  • Cybersecurity Product Marketing Experience: 8+ years of product marketing leadership in enterprise-grade security or data protection solutions with demonstrated success in B2B/B2G markets
  • Technical-Business Translation: Proven ability to bridge complex security concepts for diverse audiences - from developers and security engineers to CISOs and business stakeholders
  • Technical Security Knowledge: Strong understanding of enterprise security architecture, data protection models, zero trust principles, and regulatory compliance frameworks (CMMC, GDPR, FedRAMP, HIPAA, ITAR)
  • Developer Marketing Experience: Technical aptitude with experience developing API/developer-focused marketing strategies, content, and engagement programs
  • Strategic Go-to-Market Leadership: Successful execution of 8+ large-scale software product launches with comprehensive commercialization strategies
  • Competitive Positioning: Demonstrated ability to create differentiated value propositions and messaging in competitive security markets
  • Sales Enablement Excellence: Experience building comprehensive technical sales tools, including white papers, battle cards, product demonstrations, and more.
  • Content Creation & Storytelling: Outstanding communication capabilities across various formats (presentations, whitepapers, webinars, technical documentation)
  • Analytical Mindset: Strong orientation to data-driven decision-making with experience in pricing strategy and key SaaS metrics analysis
  • Competitive Intelligence: Experience monitoring security market trends and conducting comprehensive competitor analysis

 

Additional Preferred Qualifications

  • Experience bringing security solutions to market in CIV/DOC-IC market segments, as well as commercial enterprise markets
  • Strong working knowledge of data security market and solutions, including zero trust; data discovery, classification, and tagging (DSPM), data loss prevention (DLP); identity management 
  • Previous SaaS or on-premises platform product marketing experience
  • Strong working knowledge of Google Workspace, M365, Microsoft SharePoint, and similar collaboration apps in enterprise environments
  • International product marketing experience

 

Education

  • Bachelor's Degree in Business, Marketing, Computer Science, or related field or equivalent work experience
  • Preferred: Certification in the Pragmatic Marketing Framework or other relevant security certifications

 

What We Offer

  • Competitive compensation package based on experience
  • Comprehensive benefits including medical, dental, and vision insurance
  • 401(k) matching program
  • Professional development stipend
  • Flexible PTO policy
  • Remote-first culture with strong work-life balance
  • Opportunity to shape security solutions used by thousands of organizations globally

 

Virtru is committed to building an inclusive environment for people of all backgrounds, and everyone is encouraged to apply. Are you ready to help shape the future of data security? Join our mission to protect the world's most sensitive information – apply today.

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