Sr. Marketing Automation Manager

Atlanta, Georgia, United States

Vonage is a global cloud communications leader that helps businesses accelerate their digital transformation through our fully programmable Unified Communications, Contact Center Applications, and Communications APIs. 

Our Marketing Mission: We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social.  Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers. 

SOUND INTERESTING? CONTINUE READING BELOW…….

Why this role matters:

The Marketing Operations team is responsible for delivering marketing campaigns across Vonage. We lead campaign execution and performance to ensure marketing initiatives are built and executed, while working with campaign owners to understand the business needs and goals to drive pipeline growth within the organization. Through marketing automation, we take data and turn it into actionable campaigns. We’re seeking a candidate that has a ‘can-do’ attitude, a problem solver and a keen eye to detail as well as technical proficiency to join our expanding Marketing Operations team. This role will be working within marketing technology on a daily basis to build and execute campaigns across the organization

Where you will work:

Flex Worker - You will have home based days, but can be required to commute to the office for collaboration, customer meetings and presentations up to 3 days a week (exact days to be agreed with your line manager). 

The address of the office you will be commuting to is 3200 Windy Hill Rd SE, Suite 200E, Atlanta, GA 30339

Sponsorship & Relocation Not Available - Legal authorization to work in the US is required. We are unable to sponsor individuals for employment visas, now or in the future, for this job opening. Additionally, we do not offer relocation assistance. 

What you will do:

  • Oversee strategic and operational initiatives across marketing and with other functions to drive performance improvements, continuously enhance the impact of marketing, and help the company continue along its fast growth trajectory.
  • Collaborate across functions to structure problems, conduct analysis, and drive solutions through a rigorous, data-driven process.
  • Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, and identify obstacles and ensure they are addressed.
  • Design/redesign processes & business rules to optimize the results from the end-to-end tech stack in Account Engagement (Pardot) 
  • Build, test, launch, and optimize multi-channel (email, nurture, sms) marketing campaigns maximizing real-time triggers, segmentation, and personalization to create seamless customer journeys 
  • Ensure compliance with appropriate regulations and company policies.
  • Train users, assist in creating and documenting training materials

What you will bring:

Required

  • 5+ years experience and demonstrated expertise working with marketing automation and engagement platforms (Salesforce Marketing Cloud, Account Engagement, etc.) required. 
  • 5+ years of experience supporting marketing and sales with a thorough understanding of lead-to-revenue processing workflows.
  • Proven experience launching and high visibility, high-performing multi-channel campaigns. 
  • Experience building, testing, and optimizing HTML emails for various clients with dynamic coding required.  
  • Ability to prioritize and handle multiple projects simultaneously, perform in a fast-paced environment, and maintain a high level of detail and accuracy. 

Desirable

  • Proven track record of successfully driving business improvement within Global Marketing organizations in SaaS, CPaaS or similar industries.
  • Possess a deep understanding of marketing technologies, including CRM, analytics, and automation tools & a demonstrable track record of using technology to deliver strong business outcomes.
  • Logical and process-driven mindset to optimize marketing workflows.
  • Experience working in a global business environment, understanding cultural nuances, and adapting strategies accordingly.
  •  Progressive experience managing email marketing communications in an enterprise environment. 

How you will benefit:

  • Medical, Vision, and Dental Coverage
  • Health Savings Account (HSA)
  • Income Protection
  • Maternity & Paternity Leave
  • 401(k) Contributions: Pre-Tax, Roth, or After-Tax Roth Options
  • Unlimited Discretionary Time Off
  • Three Paid Volunteer Days a Year
  • Tuition Reimbursement
  • Voluntary Legal Plan
  • Optum Employee Assistance Program
  • Discount on Auto, Home & Pet Insurance

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.

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