Marketing Intelligence Analyst

São Paulo

About the Role 

We are looking for a strategic and analytical Marketing Intelligence Analyst to develop and execute CRM strategies that enhance customer engagement throughout the B2B lifecycle. This role involves the management of communication campaigns, segmentation, and CRM automation to drive business growth and customer loyalty.

What you will do

  • Develop CRM Strategies: Create and execute targeted segmentation and personalized campaigns, focusing on the entire B2B customer lifecycle.
  • Campaign Management: Plan and manage email marketing, WhatsApp, and other communication channel campaigns to foster B2B relationships.
  • Segmentation and Automation: Develop and manage CRM automation workflows.
  • Data Analysis: Collect, analyze, and interpret CRM data to generate insights, monitor campaign performance, and suggest continuous improvements. Propose actions to enhance customer retention and loyalty by identifying purchasing behaviors and patterns.
  • KPI Monitoring: Track performance indicators (e.g., open rate, click-through rate, conversion, churn) and present detailed campaign reports.

Who you are 

  • Education: Bachelor’s degree in Marketing, Business Administration, Advertising, Engineering, or technology-related fields such as Computer Science or Information Systems.
  • Experience: At least 3 years of CRM experience, with a focus on campaign management and marketing automation.
  • CRM Tools Expertise: Experience with platforms like Salesforce, Marketing Cloud, and Sales Cloud.
  • Analytical Skills: Advanced knowledge in data analysis.
  • Marketing Automation: Experience with marketing automation platforms and creating automated workflows.

 

 

About VTEX

VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2,600 global B2C and B2B clients, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3,500 active online stores across 43 countries (as of FY ended on December 31, 2023). For more information, visit www.vtex.com.

Benefits

  • Health, dental, and life insurance with national coverage provided by VTEX
  • Language development incentive program (English, Spanish)
  • Flexible work schedule
  • Flexible meal allowance
  • Extended parental leaves
  • Child-care assistance
  • Financial assistance to build your work-from-home setup
  • Totalpass partnership
  • Free shipping on 1000+ VTEX stores

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The personal data provided during this selection process will be collected and used exclusively for the purpose of evaluating and selecting candidates. By proceeding with your registration, you are aware of the collection, use, and storage of your personal data by VTEX. For further details on how your data will be processed, please visit https://vtex.com/us-en/privacy-and-agreements/hiring-notice/. You will find information on (i) how personal data is processed in VTEX selection processes; (ii) what types of data VTEX collects; (iii) your rights as a data subject; and (iv) how long VTEX processes your data. If you have any questions, please contact our DPO at dpo@vtex.com or request the exercise of your rights as a data subject at https://vtex.com/us-en/data-request.

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