Marketing Analyst, Data & Analytics

Who We Are

WillowTree is a leading digital consultancy that partners with the world’s most admired brands to orchestrate winning experiences across the customer journey. Experiences that are personalized, on-brand, and consistent across channels and platforms. Experiences that can both drive customer delight and reduce operating costs.

Our services include digital strategy consulting, product development, brand and experience design, digital marketing, and data and AI services. WillowTree’s client roster spans industries and growth stages, including T-Mobile, Marriott, Allianz, Dexcom, PepsiCo, Brightline Trains, Synchrony Financial, Domino’s, and Dairy Queen. Check out how we have impacted our clients' digital portfolios over the years.

In January 2023, WillowTree was acquired by TELUS Digital Experience (Symbol: TIXT), a leading provider of next-generation digital customer experience (CX) solutions for global and disruptive brands. The combined firm brings an unparalleled ability to deliver seamless, trusted, digitally-enabled experiences across any channel a customer might choose — including mobile apps, websites, voice UI, chatbots, email, customer service agents, and retail associates.

Location and Flexibility 

This role will operate out of our office in Vancouver, BC on Tuesdays, Wednesdays, and Thursdays with the flexibility to work remotely on Mondays and Fridays.

The Opportunity

As a Marketing Analyst, Data & Analytics, you’ll support the strategy, specification, execution, and visualization of marketing analytics for multi-platform digital products. In partnership with best-in-class digital marketing teams, you’ll utilize storytelling to simplify complex data and turn it into actionable and meaningful insights and strategies. 

You will play an instrumental, client-facing role as you lead complex business/technical integrations, manage digital marketing campaigns, or impact our clients’ products through data-driven decisions. 

We understand our responsibility to create a diverse, equitable, and inclusive place within the tech industry, while pushing to make our industry more representative. Because of this responsibility, we are seeking candidates who value all dimensions of diversity and inclusion through their work, team collaboration, and mentorship. 

Responsibilities

• Analyze integrated marketing performance by audience segment and make adjustments to optimize user dashboards, customer experience, personalization, and relevance
• You'll be a data advocate who can both articulate and demonstrate the value of data to clients and multidisciplinary project teams  (e.g. engineers and designers) and can use data and reporting to guide digital campaign and product strategies
• Lead ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics and data reporting to demonstrate ROI 
• Develop multi-channel marketing strategies to improve engagement, conversion and retention metrics, using tools like Braze, Segment, and mParticle. 
• Drive ongoing client success and satisfaction by determining the scope of various engagements and communicating regularly with various stakeholders
• You’ll coach project teams and mentor the Growth team to ensure client success
• Lead discovery engagements to learn our clients’ business goals and determine their optimal marketing tech stacks
• Travel to client offices as needed (10%)

Qualifications

• 3+ years of professional experience developing and executing a marketing and analytics strategy for clients and/or digital products
• You’ve worked directly with external clients to understand high-level business goals and guide an analytics process
• Demonstrated understanding of relational databases and utilizing SQL to interpret data on an enterprise level
• You have constructed user-friendly dashboards and have an advanced enterprise-level knowledge of data visualization and analytics platforms like Google Data Studio, Tableau, Amplitude, Mixpanel, etc
• You’ve partnered with cross-functional teams
• You’re empathetic to client needs and can help find solutions if problems arise
• Experience successfully developing and leading multi-phase projects with diverse stakeholders
• Experience leading digital, multi-channel marketing and analytics and familiarity with session data and marketing campaign metrics
• Excellent written and verbal communication skills
• Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc.
• You can present complex ideas to clients and team members in a compelling and energetic way

Bonus Points

• Experience with open-source programming languages such as Python and/or R 
• Experience evaluating a breadth of tools and platforms — Amplitude, Mixpanel, Google Analytics, Tableau, etc — and can guide clients in selecting the ideal tool for their needs
• Experience working with marketing teams to implement growth-specific tools or platforms like Segment, Braze, or Branch
• Mobile analytics or ecommerce experience
• Experience migrating a client from one analytics tool to another

Why WillowTree?

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

 We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits.

WillowTree upholds our core values in every aspect of our work. We promote safe and inclusive work environments and maintain a drug-free workplace. We celebrate our differences and provide equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Diverse teams build better products. We acknowledge that the tech industry especially lacks opportunity for those who are of non-traditional backgrounds and in underrepresented groups. In order to create the best products for everyone, we know that it's important for our team to reflect the diversity of our users, and we are committed to being the change we want to see.