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Marketing Director, Demand Generation

Boulder, CO

 

Join the Market Leader in Power Market Solutions

The electrical grid is the largest and most complicated network ever built - and right now, it’s in the middle of being transformed and reinvented.  We are a rapidly growing B2B SaaS company serving the global power industry. Yes Energy’s industry-leading electric power market analytics software provides real-time visibility into a massive volume of data required to plan and efficiently operate the grid every minute of every day. Our unique and innovative solutions help utilities, energy providers, traders, and industry stakeholders optimize operations and enhance grid reliability to help keep power prices low and the grid reliable.  It’s challenging work with a purpose.

Be a part of our successful, growing business during the transition to a more sustainable grid.

Position Summary 

As the Director of Demand Generation, you will own and execute a full-funnel marketing strategy that drives a predictable and scalable pipeline and bookings growth to help our business grow and exceed our targets. You will be responsible for building multi-channel campaigns, optimizing inbound and outbound marketing efforts, and aligning closely with sales to drive high-quality demand for new and existing customers. This high-impact role requires both strategic vision and hands-on execution in a fast-paced, results-driven environment.

Position Details

  • Salary Range:  $125,000 - $145,000K plus  Bonus
  • Full-Time
  • Hybrid; Will be required to work in the Boulder, CO office 2 days a week
  • Reports to:  Vice President, Marketing
  • Location: Yes Energy HQ in Boulder, CO 

Key Responsibilities

✅ Demand strategy & execution

  • Develop and execute demand-generation strategies that drive qualified pipeline growth across key accounts, segments, and personas.
  • Own demand gen funnel across multiple channels (paid media, ABM, SEO, email, webinars, events, etc.).
  • Build and execute integrated, multi-touch campaigns aligned with go-to-market strategy to generate, engage, and nurture prospects, driving marketing traction with multiple segments/stakeholders, spanning prospects, customers, and partners while ensuring alignment with target customer segments and accounts.
  • Conduct read-outs summarizing demand gen initiatives, priorities, results and optimization plans with colleagues as well as executive leadership
  • Manage the demand generation budget, allocating resources effectively to maximize return on investment. 

✅ Multi-channel program ownership

  • Lead the execution and optimization of high-performing inbound and outbound programs that engage target accounts at every stage of the buyer journey. 
  • Drive results across ABM, paid acquisition, content marketing, SEO/organic, and other emerging channels.
  • Design, deliver and optimize campaigns to create awareness and educate prospects, customers, and partners, including complex, multi-stage workflows to achieve multiple touchpoints with customer targets.
  • Manage agency relationships and manage paid media (Google Ads, LinkedIn, programmatic) to ensure strong return and strategic alignment

✅ Marketing & sales alignment

  • Partner closely with sales leadership to ensure alignment on pipeline goals, lead quality, and attribution.
  • Enable and support BDR teams with campaign insights, messaging, and outreach enablement tools to improve engagement and conversions.
  • Develop lead nurture strategies that improve conversion rates.

✅ Data-driven performance optimization

  • Own key demand generation KPIs, including marketing-sourced pipeline, bookings, CAC, and conversion rates.
  • Use tools such as HubSpot, Salesforce, GA4, LinkedIn Campaign Manager, 6sense, and SalesLoft to measure, analyze, and optimize campaign performance.
  • Continuously test, learn, and iterate to scale high-performing programs based on performance insights.

Minimum Qualifications

  • B2B SaaS Demand Gen Expert – You have 7+ years of experience in demand generation, growth marketing, or performance marketing in a B2B SaaS environment, ideally in the energy or industrial sector.
  • Strategic & Hands-On – You thrive in a fast-growing company where you can build strategy and execute tactical programs.
  • SEM Guru – Deep hands-on expertise in SEM and paid media strategy, including campaign setup, optimization, and agency/vendor management.
  • Revenue-Focused Marketer – You understand how to optimize marketing for pipeline and revenue, not just leads.
  • Data-Driven & Tech-Savvy – You are proficient in marketing automation, CRM, and analytics tools like HubSpot, Salesforce, GA4, Google Ads, LinkedIn Ads, Unbounce, etc.
  • Team Leader  – You’ve led, mentored, and developed a team of demand-generation professionals, fostering a culture of continuous improvement and professional development.​
  • Cross-Functional Leader – You excel at collaborating with sales, product, and leadership to drive aligned growth.
  • Performance Analysis Guru – You utilize analytics tools to measure, analyze, and report on campaign performance, making data-driven decisions to optimize strategies and maximize ROI.​
  • Strong technical acumen with the ability to quickly grasp complex technical concepts and make them easily understandable in text and pictures.
  • Highly organized, detail-oriented, and eager problem solver - the ability to plan, schedule, and manage initiatives efficiently and proactively while prioritizing and juggling projects.

 

 

Preferred Experience

  • Strong familiarity with the use of 6sense or a similar vendor to drive ABM and overall campaign success
  • Bachelor’s degree in marketing, communications, or related discipline; MBA a plus

 

 

About Yes Energy

Yes Energy® is how traders, power companies, asset managers, and developers can finally make sense of the complex, rapidly changing power market. You get accurate and timely data, comprehensive tools, and a specialized partner to help you make the right decisions every day.

 

It’s time to Win the Day Ahead™. And it takes three things to do that. Better Data – constantly updated from public, partner, and proprietary sources, then cleaned and standardized for ease of use. Better Delivery – with flexible options, whether you need an all-in-one solution for analyzing and making trades or an API, data lake, or cloud-based database. And Better Direction – from a proactive team of power market and technology experts who’ve been in your shoes before.

Why Join Us?

  • Impactful Work: Play a pivotal role in shaping a company's marketing strategy at the forefront of the energy industry's digital transformation.​
  • Collaborative Environment: Work closely with cross-functional teams in a dynamic and supportive setting.​
  • Professional Growth: Opportunities for continuous learning and career advancement as the company scales.

Culture

Yes Energy has been named one of the Best Places to Work in Colorado, and we have the culture to prove it. At Yes Energy, we care about saying “Yes” to customers. We like to listen and learn and develop our solutions in line with our customers’ needs. We think about customers as business partners, and when we help them be more successful … we are more successful, too.

 

Around the office, our culture is driven by some pretty fundamental values that we’re proud of:

  • We love innovation and solving tough challenges;
  • We are high standards people who combine passion and pride with hard work and rewards of all kinds-- in an ethic that is consistent across the company;
  • We’re team-focused with a flat hierarchy -- we work in small teams on well-defined projects that directly impact the success of the business;
  • We play to the strengths and experience of each person while each of us also works along a continuum of roles adjacent to our focus area.  This presents the challenge of maintaining a broad set of skills as well as an opportunity to learn and contribute in many ways; 
  • We are constantly growing. Professional development happens every day and every year.

Compensation and Benefits

We offer competitive salaries and real bonuses that are achievable and that you can impact.  Our benefits package is also very competitive and it includes medical insurance, 401K Plan with matching, flexible vacation and flexible work schedules.  Investment in both formal and informal professional development is encouraged and funded by Yes Energy. 

 

In accordance with Colorado law, the range provided is Yes Energy’s reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as location, experience, knowledge, skills and abilities. 

 

Yes Energy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Yes Energy complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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